ForwardKeys Travel industry trends2021-04-30T11:57:50+00:00
Travellers monitored each day
Daily flights monitored
Booking transactions a day

The COVID-19 and its impact on tourism and travel

What does the COVID-19 mean so far for the travel industry?

Global Recovery Dashboard

Monitor and plan your next steps as travel recovery unfolds by subcontinent, country and region via one simple dashboard.

Forwardkeys Nexus

View the full 360 degrees perspective on key traveller journeys from start to finish, including stop-overs. Understand who will be travelling where, when and for how long.

Traveller Statistics

Understand which traveller nationality is departing when and for how long.

The global reference for business intelligence, tourism and travel trends

ForwardKeys crunch and analyse airline booking transactions every day. We obtain near real-time travel data to share the latest travel industry trends and insights helping companies improve their tactical decision making and investments.

Through our data science solutions, your business can have the most accurate picture of who is travelling where, when, for how long. View your target traveller at each crucial economic stage of their journey: from booker, passenger, visitor, guest, shopper to returning traveller.

Find out what we can do for you.

What makes us different



Work in a highly responsive way adapting to the ever-changing traveller behaviour.



Decide your next step based on past and future travel trends rooted by real historical data.



Anticipate the travellers’ impact on your business based on who will be travelling when and where.



Build on our analysts’ data science and analysis skills to obtain the most detailed insights to meet your KPIs.

“Flight Search is the right tool to support and underline the potential Memmingen Airport has. It is very important for regional airports, like Memmingen Airport, to strengthen our full potential with reliable and actual flight figures. Big data is a great way to underline demand, which is exactly what Flight Search delivers to us”.

Beatrice Baumeister, Aviation Marketing & Sales Manager, Memmingen Airport

“ForwardKeys has been a game changer for us. We are suddenly able to pitch for routes with small indirect market sizes (Transavia will start RTM-EDI in S20) and will be able to suggest to airline itineraries for the optimum day of the week and optimum time of the day based on actual customer demand. This allowed us to secure an additional Bergen rotation.”

Pavel Halas, Aviation Development Manager, Edinburgh Airport

“Through provision of robust information on booking patterns and behaviours by specific source-market, ForwardKeys plays a vital role in informing and optimizing our planning for advertising campaigns. Assisting us in enhanced targeting and maximum impact.”

Dr. Andreas Golze, Market & Business Intelligence Manager, Tourism Australia

“ForwardKeys’ data is widely used within VisitBritain. It provides us with a timely and valuable picture of Britain’s inbound tourism performance and prospects, including insights on some of our key markets and regions.”

Richard Nicholls, Head of Research and Forecasting, VisitBritain

“ForwardKeys has proven to be a reliable partner for us. Their reports and analytics add a level of data granularity that previously was not available within the industry and helps us to better understand the near future. Working with their team is refreshing.”

Derek Sadubin, COO, CAPA Centre for Aviation

“As one of Europe’s busiest hubs, it is essential that we understand the precise details of each passenger journey for planning and commercial purposes – ForwardKeys provides us with this information.”

Gregoire De Bon, Pôle Performance & Investissements, Aeroports de Paris

“Through their insights, ForwardKeys’ analysts helped us to better understand the profile of our visitors. Giving us the tools to predict their behaviour, and the overall performance of our key long-haul source markets.”

Petra Hedorfer, CEO, German National Tourism Board

“ForwardKeys provides us with fresh, comprehensive and forward-looking data and insights which allows us to make critical business decisions.”

Ili Hazwani, Manager Air Hub Strategy & Development, Singapore Changi Airport

“ForwardKeys provides me with the freshest and most detailed air travel insights I have ever seen. I now know when my key performing source markets are booking for future travel, and can plan campaigns around them even before they book accommodation.”

Joe Ellingham, Director of Revenue Management, The Westin

“The full market information delivered by ForwardKeys has proven useful to have a fast and reliable statistics of Chinese visitors in Los Angeles and benchmark vs country level information.”

Franciscus Loukrezis, Director of Tourism Insights, LATCB

“ForwardKeys interface is almost real-time access to data flows on both direct and indirect flight connections. A powerful tool for economic traffic and tourism intelligence. Extensive, sharp and transparent, easy to select the data segment desired. Both over historic and future periods of time.”

Patrick Vece, Head of Tourism Observatory

“ForwardKeys insights are key to understanding the opportunities ahead of us. We can monitor how our villages are performing and give our own customers clues to possible changes in key markets so as to quickly adapt.”

Cora Trevisan, Head of Insights, Value Retail

“Despite the recent water security challenge we faced, the temporary nature of this event was successfully averted through collaboration and common goodwill between citizens, government, business and tourists. Our refreshed focus on retaining our reputation as a world-class destination meant the need to do things differently and asking the right questions in order to find the right solutions. Data, insights and analytics from ForwardKeys have proven a valuable resource in reshaping our strategies in making up for lost tourism numbers. This study has proved essential in looking at the impact of natural disasters from a different perspective.”

Enver Duminy, CEO, Cape Town Tourism

“ForwardKeys’ comparative data on traveller profiles helps us to get a clearer understanding of the industry travel patterns across time, destination, and, importantly, be better able to assess the extent to which significant global events impact on these patterns.”

Rochelle Turner, Head of Research, WTTC

“ForwardKeys’ data complements our reports and communications perfectly, and they offer useful insight into many of our key priority areas.”

Gloria Guevara, President & CEO, WTTC

“As the world global tourism industry works towards recovery, and looks towards markets with opportunities; Forward Keys will be critical to not only providing the data but also analysing the findings and driving destinations towards viable source markets.”

Carol I. Lay, Business Development Director, Caribbean Tourism Organization

“Now more than ever industry stakeholders need the latest up-to-date data and insights in order to build a more resilient, responsible, and sustainable travel and tourism industry. Organisations like ForwardKeys provide an important tool that can assist in restarting travel and tourism.”

Mario Hardy, Chief Executive Officer, PATA

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