Know who’s travelling
where and when

Travel industry trends and intelligence

Travellers monitored each day
Daily flights monitored
Booking transactions a day

The reference for global tourism and travel trends and intelligence

We analyse global travel movements to help companies improve their tactical decision making.  As a result, we are able to obtain the latest travel industry trends and insights.

We do so by crunching and analysing more than 17 million booking transactions a day. In addition to a range of other relevant data like flight searches and aviation capacity.

Through our data science solutions, your business can have the most accurate, holistic picture of who is travelling where and when. Viewing the traveller at each crucial economic stage of their journey: Booker, passenger, visitor, guest or shopper.

Find out what we can do for you.

What makes us different



Work in a highly responsive way adapting to the constantly changing behaviour of travellers.



Decide your next step based on past and future travel trends confirmed by historic data and forecasts.



Anticipate the travellers’ impact on your business based on who will be travelling when and where.



Build on our analysts’ data science and analysis skills to obtain the best insights.






Theme Parks




Tax Refund

Tour operators

Travel distributors

Other industries

“Through provision of robust information on booking patterns and behaviours by specific source-market, ForwardKeys plays a vital role in informing and optimizing our planning for advertising campaigns. Assisting us in enhanced targeting and maximum impact.”

Dr. Andreas GolzeMarket & Business Intelligence Manager, Tourism Australia

“ForwardKeys' data is widely used within VisitBritain. It provides us with a timely and valuable picture of Britain's inbound tourism performance and prospects, including insights on some of our key markets and regions.”

Richard NichollsHead of Research and Forecasting, VisitBritain

“ForwardKeys has proven to be a reliable partner for us. Their reports and analytics add a level of data granularity that previously was not available within the industry and helps us to better understand the near future. Working with their team is refreshing.”

Derek SadubinCOO, CAPA Centre for Aviation

“As one of Europe's busiest hubs, it is essential that we understand the precise details of each passenger journey for planning and commercial purposes - ForwardKeys provides us with this information.”

Gregoire De BonPôle Performance & Investissements, Aeroports de Paris

“Through their insights, ForwardKeys' analysts helped us to better understand the profile of our visitors. Giving us the tools to predict their behaviour, and the overall performance of our key long-haul source markets.”

Petra HedorferCEO, German National Tourism Board

“ForwardKeys provides us with fresh, comprehensive and forward-looking data and insights which allows us to make critical business decisions.”

Ili HazwaniManager Air Hub Strategy & Development, Singapore Changi Airport

“FwKs provides me with the freshest and most detailed air travel insights I have ever seen. I now know when my key performing source markets are booking for future travel, and can plan campaigns around them even before they book accommodation.”

Joe EllinghamDirector of Revenue Management, The Westin

“The full market information delivered by ForwardKeys has proven useful to have a fast and reliable statistics of Chinese visitors in Los Angeles and benchmark vs country level information.”

Franciscus LoukrezisDirector of Tourism Insights, LATCB

“ForwardKeys interface is almost real-time access to data flows on both direct and indirect flight connections. A powerful tool for economic traffic and tourism intelligence. Extensive, sharp and transparent, easy to select the data segment desired. Both over historic and future periods of time.”

Patrick VeceHead of Tourism Observatory

“ForwardKeys insights are key to understanding the opportunities ahead of us. We can monitor how our villages are performing and give our own customers clues to possible changes in key markets so as to quickly adapt.”

Cora TrevisanHead of Insights, Value Retail

"Despite the recent water security challenge we faced, the temporary nature of this event was successfully averted through collaboration and common goodwill between citizens, government, business and tourists. Our refreshed focus on retaining our reputation as a world-class destination meant the need to do things differently and asking the right questions in order to find the right solutions. Data, insights and analytics from ForwardKeys have proven a valuable resource in reshaping our strategies in making up for lost tourism numbers. This study has proved essential in looking at the impact of natural disasters from a different perspective."

Enver DuminyCEO, Cape Town Tourism

“ForwardKeys' comparative data on traveller profiles helps us to get a clearer understanding of the industry travel patterns across time, destination, and, importantly, be better able to assess the extent to which significant global events impact on these patterns.”

Rochelle TurnerHead of Research, WTTC

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