Know who’s travelling when and where
ForwardKeys establishes travel trends and provides insight into who is travelling where and when, helping travel-dependent companies to understand their future business.
With the most comprehensive air travel database in the industry – including tickets booked both via travel agencies and directly from airlines – we keep our clients informed about travel patterns, demand, the impact of events on travel, the preferences of various travel audiences, and more.
ForwardKeys data is accessible via our online platforms – Destination Gateway, Traveller Statistics and Nexus – as well as via API connection, which allows users to ingest our data into their own dashboards, or in the form of Licensed Datasets.
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“Through provision of robust information on booking patterns and behaviours by specific source-market, ForwardKeys plays a vital role in informing and optimizing our planning for advertising campaigns. Assisting us in enhanced targeting and maximum impact.”
“ForwardKeys’ data is widely used within VisitBritain. It provides us with a timely and valuable picture of Britain’s inbound tourism performance and prospects, including insights on some of our key markets and regions.”
“ForwardKeys has proven to be a reliable partner for us. Their reports and analytics add a level of data granularity that previously was not available within the industry and helps us to better understand the near future. Working with their team is refreshing.”
“Through their insights, ForwardKeys’ analysts helped us to better understand the profile of our visitors. Giving us the tools to predict their behaviour, and the overall performance of our key long-haul source markets.”
“ForwardKeys’ data complements our reports and communications perfectly, and they offer useful insight into many of our key priority areas.”
“As the world global tourism industry works towards recovery, and looks towards markets with opportunities; Forward Keys will be critical to not only providing the data but also analysing the findings and driving destinations towards viable source markets.”
“Now more than ever industry stakeholders need the latest up-to-date data and insights in order to build a more resilient, responsible, and sustainable travel and tourism industry. Organisations like ForwardKeys provide an important tool that can assist in restarting travel and tourism.”
“Undoubtedly, we faced one of the most challenging periods in our history of tourism in the last year. The data provided by ForwardKeys provided essential insights that helped us navigate and persevere through the pandemic. Backed by real-time data, statistics and science, we were confident in the key decisions we undertook at any moment. We are deeply grateful for the insights, expertise and knowledge offered by ForwardKeys. We look forward to working closely with ForwardKeys in the future to come.”
“The capacity to anticipate future arrivals has become key to tackle the effects of this pandemic in the tourism sector. Forwardkeys has provided the Dominican Republic with the proper tools to construct a realistic and efficient action plan. In these rapidly changing times, our marketing and international cooperation strategies rely deeply on the upcoming future.”
“UNWTO and ForwardKeys have a strong partnership since March 2020 when monitoring the effects of the COVID-19 pandemic worldwide became crucial. ForwardKeys provides the UNWTO with regular insights to help the team at UNWTO understand specific trends in the market and key regions as changes unfold. These are included in the UNWTO Tourism Recovery Tracker.”
“Feedback we often hear is how important data has become for travel and tour operators. By merging all the data partners we are fortunate to have access to so that we can support the full travel ecosystem in Valencia, from the ground up, has been rewarding and strategic.”