172 Chinese travellers

returning home via Dubai

CDG, Paris, Terminal 2 – 5pm July 11th 2019

27% Shanghai 12% Beijing 14% Hangzhou

47% business travellers at terminal 2

arriving from London

HKG, Hong Kong, Terminal 2 – 5pm March 19th 2019


67% German travellers staying

between 5-8 nights

LAX, Los Angeles, Terminal 2 – 5pm August 13th 2019



Travellers monitored each day


Daily flights monitored


Booking transactions a day

The reference for global traveller intelligence

We analyse global travel movements to help companies improve their tactical decision making. We do so by crunching and analysing more than 17 million booking transactions a day, alongside a range of other relevant data like flight searches and aviation capacity.

By using our data science your business can have the most accurate, holistic picture of who is travelling where and when, viewing the traveller at each crucial economic stage of their journey: booker, passenger, visitor, guest or shopper.

Find out what we can do for you.

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Zero in on what really matters

Get to the bottomline of granularity


“Through provision of robust information on booking patterns and behaviours by specific source-market, ForwardKeys plays a vital role in informing and optimizing our planning for advertising campaigns, assisting us in enhanced targeting and maximum impact.”

Dr. Andreas Golze
Market & business intelligence manager, Tourism Australia


“ForwardKeys' data is widely used within VisitBritain. It provides us with a timely and valuable picture of Britain's inbound tourism performance and prospects, including insights on some of our key markets and regions.”

Richard Nicholls
Head of Research and Forecasting, VisitBritain


“ForwardKeys has proven to be a reliable partner for us, their reports and analytics add a level of data granularity that previously was not available within the industry and helps us to better understand the near future. Working with their team is refreshing.”

Derek Sadubin
COO, CAPA Centre for Aviation

Know tomorrow's travellers

Profiling capabilities from a different angle


“As one of Europe's busiest hubs,  it is essential that we understand the precise details of each passenger journey for planning and commercial purposes - ForwardKeys provides us with this information.”

Gregoire De Bon
Pôle Performance & Investissements, Aeroports de Paris


“Through their insights, ForwardKeys' analysts helped us to better understand the profile of our visitors, giving us the tools to predict their behaviour, and the overall performance of our key longhaul source markets.”

Petra Hedorfer
CEO, German National Tourism Board


“ForwardKeys' comparative data on traveller profiles helps us to get a clearer understanding of the industry travel patterns across time, destination, and, importantly, be better able to assess the extent to which significant global events impact on these patterns.”

Rochelle Turner
Head of Research, WTTC

Know what's happening right now

Daily data freshness as a differentiator


“ForwardKeys provides us with fresh, comprehensive and forward looking data and insights which allows us to make critical business decisions.”

Ili Hazwani
Manager Air Hub Strategy & Development, Singapore Changi Airport


“ForwardKeys provides me with the freshest and most detailed air travel insights I have ever seen. I now know when my key performing source markets are booking for future travel, and can plan campaigns around them even before they book accommodation.”

Joe Ellingham
Director of Revenue Management, The Westin


“The full market information delivered by ForwardKeys has proven useful to have a fast and reliable statistics of Chinese visitors in Los Angeles and benchmark vs country level information.”

Franciscus Loukrezis
Director of Tourism Insights, LATCB

Cash in, seize the opportunity

Know who will be traveling, where and when


“ForwardKeys interface is almost real-time access to data flows on both direct and indirect flight connections. A powerful tool for economic traffic and tourism intelligence. Extensive, sharp and transparent, easy to select the data segment desired, both over historic and future periods of time.”

Patrick Vece
Head of Tourism Observatory


“ForwardKeys insights are key to understanding the opportunities ahead of us. We can monitor how our villages are performing and give our own customers clues to possible changes in key markets so as to quickly adapt.”

Cora Trevisan
Head of Insights, Value Retail


“ForwardKeys empowers us to accurately monitor air travel trends for all our destinations. This allows us to be proactive in adjusting and optimising rates and inventory. To put it simply, we have now acquired the dialogue of market sentiment.”

VP Revenue Management
One of the leading Hotels & Resorts in Asia Pacific


Theme parks
Luxury brands
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Clients we work for

About us

ForwardKeys predicts future travel patterns by crunching and analysing +17M booking transactions a day. It is used to monitor and anticipate traveller arrivals and stay ahead of the trends from a particular origin market at a specific time.

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