As we approach the end of 2023, professionals in the travel and tourism industry are hopeful for a smooth and stable 2024. With life back to normal after COVID-19, businesses in this sector need to be well-informed and prepared for the upcoming year. An analysis of detailed ticketing data for 2023 reveals several insights into changing travel preferences and behaviours worldwide. These trends underline the importance of access to accurate, granular data in empowering tourism operators to micro-segment travellers and identify emerging opportunities in niche travel segments. Are you ready to find out what these seven major travel trends are? Here are two trends to get you hooked to download the full trends outlook for 2024 travel and tourism!
1. Travellers opt for fewer, longer trips
The cost of travel is increasing, and people are becoming more aware of the environmental impact of air travel. Additionally, the pandemic has led to a shift in traveller preferences from frequent short trips to longer, more meaningful travel experiences. As a result, the popularity of short trips (1-3 nights) has decreased by 4 percentage points globally in comparison to medium trips (4-13 nights) and long trips (14+ nights). This is good news for destinations that aim to attract more sustainable and impactful visitors while promoting less carbon-intensive travel.
2. Flexible work drives offseason travel
Typically, travel patterns are influenced by the climate and work/school schedules, resulting in predictable peak and off-peak seasons. However, due to the growing popularity of remote or hybrid work, certain individuals have the freedom to travel throughout the year. This allows them to take advantage of lower prices during off-seasons and less crowded destinations. For instance, in 2023, couples in the US are expected to perform better in January to May and September to December compared to the summer season.
Download the full analysis of travel trends for 2024, including global warming, luxury travel, lead booking times, and traveller profiles.
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