The latest analysis from ForwardKeys reveals an upward travel trend for international arrivals to Bonaire, capturing a whole new market in the post-pandemic period. Bonaire’s revamped tourism strategy appears to be achieving its goals!

Bonaire surpassed pre-pandemic arrivals in 2022, up by 37%, and the outlook for H1 of 2023 remains rosy with double-digit growth again. The top growing source markets are the Netherlands followed by the USA and the UK.

Boinaire surpassed pre-pandemic arrival levels in 2022

“We are extremely grateful to see the results of 2022 and the outlook for 2023. Bonaire’s tourism recovery was our main focus with specific objectives such as the shift in the type of travellers. ForwardKeys’ data has played an instrumental role in our efforts, and we look forward to a continued partnership, “ says Miles Mercera, CEO of Tourism Corporation Bonaire.

More importantly, there has been a marked shift in the type of travellers heading to Bonaire – more premium cabin class passengers and more families who are also staying for longer. Longer stays are up on 2019 levels, up by 8 percentage points.

Longer stays, larger groups and more premium travellers

“One of our strategies as part of the Tourism Recovery plan is diversification of visitors in terms of country of origin and to inspire travellers beyond diving. TCB has launched its new branding marketing campaign titled “it’s in our nature” which includes a new modern website It is exciting to see these results presented by ForwardKeys as it helps us to strategize for the future and measure the impact of the changes made,” adds Mercera.

“Flight connectivity and seat capacity remain a key aspect of recovery. We feel that Bonaire will only grow in popularity in 2023 with enhanced connectivity to key markets such as the USA and key growing European markets such as the UK and France,” says Juan Gomez, Head of Market Intelligence at ForwardKeys.

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2023-02-21T13:59:14+01:0021/02/2023|All, DMO|
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