Project Description
The Dominican Republic – Ministry of Tourism
“The capacity to anticipate future arrivals has become key to tackling the effects of this pandemic in the tourism sector. Forwardkeys has provided the Dominican Republic with the right tools to construct a realistic and efficient action plan. In these rapidly changing times, our marketing and international cooperation strategies rely deeply on an ability to predict the near future.”
Enrique Penson
Intelligence Unit
The Dominican Republic – Ministry of Tourism
The Dominican Republic’s Ministry of Tourism oversees both the regulation and promotion side of the sector. On the promotion side, it handles not only top-of-mind presence and marketing efforts directly to consumers but also the promotion of new air routes that allow the country to penetrate new markets or broaden its market penetration in existing ones.
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