The renowned hotels and resorts group used the ForwardKeys API product to feed data from ForwardKeys’ On-the-book module into its own business intelligence platform. Based on qualified air passenger arrivals, the organisation was able to forecast hotel demand with accurate and reliable results. What’s more, since ForwardKeys’ data distinguishes between booking and travel dates, the hotels and resorts group gained insight into pacing and pick-up, which in turn shed light on booking peaks by market for better informed decision-making and optimised marketing strategies.
“ForwardKeys has given me a fresh perspective for anticipating hotel demand,” said the group’s vice president of revenue management. “With the API feed they developed for my BI platform, I can now centrally manage all these valuable insights.”