“As CEO of Tourism Corporation Bonaire, I am often confronted with questions such as, ‘How’s the season picking up?’, ‘How are we ranked vs other competitors?’, or ‘What’s our air service capacity like for the summer?’. I can now confidently showcase our direction and performance based on real-time data that is monitored and shared via ForwardKeys,” says Mile Mercera.
Bonaire is an island in the Leeward Antilles in the Caribbean Sea. Its capital is Kralendijk, near the ocean on the lee side of the island. Aruba, Bonaire and Curaçao form the ABC islands, 80 km (50 miles) off the coast of Venezuela.
Unlike much of the Caribbean region, the ABC islands lie outside Hurricane Alley. The islands have an arid climate that attracts visitors seeking warm, sunny weather all year round. Bonaire is a popular snorkelling and scuba-diving destination because of its multiple shore-diving sites and easy access to the island’s fringing reefs.
Tourism is the largest sector within Bonaire’s economy. In the CBS study “Trends in the Caribbean Netherlands 2019”, tourism represents approximately 38.4% of the economy. Many people work in tourism or one of its contributing sectors.
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