Project Description
Case Study
“A forecast is like a compass, it guides your steps, and you need to re-do it or re-check it often, to get a grasp of the constantly changing situation.”
Vicent Botella Soler
Innovation & Machine Learning Manager, ForwardKeys
Retail tourism is becoming a more important market year by year. The current question is how to create an effective marketing campaign to attract these international tourists?
This case study focusses on a large luxury retail store with multiple establishments. The retailer works together with many well-known luxury brands operating all over the world. They are not just experts in selling products but also offer meaningful experiences. For example, changing in-store themes according to the season, such as Christmas. They are constantly innovating and improving to stay ahead of the competition and maintain their position as a market leader.