Project Description

“Feedback we often hear is how important data has become for travel and tour operators. By merging all the data partners we are fortunate to have access to so that we can support the full  travel ecosystem in Valencia, from the ground up, has been rewarding and strategic.”

Ricardo Millet
Director of Strategy & B.I.

Visit Valencia

The background

The Valencian Community

The Valencian Community (regional capital: Valencia) is an autonomous community of Spain with 4,974,969 inhabitants in 2019, which represents 10.6% of the total Spanish population.

In 2019, the province of Valencia ranked fifth in Spain in tourist numbers. According to the Spanish National Statistical Institute, after Catalonia, the Canary Islands, the Balearic Islands and Andalusia.

The Valencian Community as a destination attracted more than 3 million tourists. Part of this achievement is due to the new tourism approach of Valencia Provincial Council, which aims to replace mass tourism in its destinations with diversification.

The objective

What was the challenge Visit Valencia faced?

Visit Valencia wished to share travel knowledge using the latest and best data partners to help tourism providers and operators in Valencia understand key traveller trends at the click of the mouse.

The method

What data solution did ForwardKeys provide to help solve this problem?

The team got together to brainstorm their key business goals and realised that they all wanted the same thing: a single online source for all the data and analytics they needed in a quick and simple format. This is essentially how SIT was born, integrating air-ticketing data directly via ForwardKeys API. With the data loaded automatically every week, Visit Valencia benefited from real time insight into who was flying to Valencia, when and for how long.

The result

What was the outcome?

Visit Valencia proudly designed the SIT dashboard to help its tourism providers and operators understand key traveller trends in a simple and easy to use way. From Air traffic and travel demand to hotel occupation and their rates, all that a travel professional needs is now available in one dashboard – simply merging the latest data into one place. You can click filters to compare periods or zero in on specific locations. Everything is quick and easy to find.

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