“Feedback we often hear is how important data has become for travel and tour operators. By merging all the data partners we are fortunate to have access to so that we can support the full travel ecosystem in Valencia, from the ground up, has been rewarding and strategic.”
Director of Strategy & B.I.
The Valencian Community
The Valencian Community (regional capital: Valencia) is an autonomous community of Spain with 4,974,969 inhabitants in 2019, which represents 10.6% of the total Spanish population.
In 2019, the province of Valencia ranked fifth in Spain in tourist numbers. According to the Spanish National Statistical Institute, after Catalonia, the Canary Islands, the Balearic Islands and Andalusia.
The Valencian Community as a destination attracted more than 3 million tourists. Part of this achievement is due to the new tourism approach of Valencia Provincial Council, which aims to replace mass tourism in its destinations with diversification.
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