Targeted airport advertising to reach a niche audience
Headquartered in London, PSI is an out-of-home (OOH) media agency offering strategic consulting services, campaign trading, campaign implementation and creative services and location data insights.
Having managed a successful campaign in 2017 for Dell Technologies across several United States airports, PSI required a fresh approach to engage an elusive segment of the IT company’s travel audience – senior business decision-makers. PSI’s primary objective was to raise awareness of Dell’s position as world leader in digital transformation among a niche but global C-level travel audience. This called for highly targeted airport advertising based on accurate, real-time data.