Monitoring and reporting on travel trends during and after the Brexit referendum
“ForwardKeys’ data is used widely within VisitBritain. It provides us with a timely and valuable picture of Britain’s inbound tourism performance and prospects, including insights on some of our key markets and regions.”
Head of Research and Forecasting
VisitBritain’s core business objectives
As the national tourism agency of the UK, VisitBritain plays a unique role in promoting the destination. Its primary objective is to ensure sustainable tourism growth to all regions of the country. They achieve this by building and carrying out innovative marketing strategies and activities. Market research and discovering travel trends are key in carrying out these tasks.
Informing stakeholders, including many local businesses, is another important task as it helps them to understand how travel trends are developing in their region and enables them to adjust to the changing market situation.
Since events may cause a change to visitor profiles or completely deter certain tourists from visiting a destination, measuring their impact on travel is a vital component of market research.
Download our brochure
Download our brochure for more information on the specifications of our products and data packages.