Retail tourism case study
“A forecast is like a compass; it guides your steps, and you need to recalibrate it or check it often to get a grasp of the constantly changing situation. For companies that rely on retail tourism, frequently refreshed forecasts are essential.”
Vicent Botella Soler
Innovation & Machine Learning Manager, ForwardKeys
Retail tourism is becoming a more important market year by year. The big question is how to create an effective marketing campaign to attract retail tourists.
This case study focuses on a large luxury retail store with multiple branches that works with many well-known luxury brands worldwide. The retailer is not just an expert in selling products but also in offering meaningful experiences – by changing in-store themes according to the season, for example. Furthermore, the company is constantly innovating and improving to stay ahead of the competition and maintain its position as a market leader.