Charting the recovery of Chinese domestic travel
The coronavirus pandemic has had an enormous impact on global air travel and tourism, with some markets hit harder than others. One of several countries to impose strict travel bans, China remains closed to international tourism.
However, domestic travel has now fully recovered, and organisations that depend on Chinese travellers and shoppers will have been monitoring developments in the country with great interest.
While tracking China’s domestic travel recovery, ForwardKeys has noted how duty-free shopping in Hainan and the bright lights of Macau have proved popular attractions for Chinese travellers, while our data also reveals a growing appetite for domestic travel to Chongqing and Chengdu.
For luxury brands with interests in China, such insights can prove pivotal.
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