Increase in Chinese visitors outstrips global average
Olivier Ponti, VP Insights, ForwardKeys, commented: “Chinese tourists clearly still have Europe at the top of their favourite long-haul destinations. The marketing initiatives to bring them here have been impressive and they’re paying off. So far neither the Chinese economy slow down, nor Brexit, have been a deterrent so it’s fair to say that Europe’s travel industry is set to celebrate Chinese New Year.”
Bookings for travel period of 14th January to 17th February 2019, based on bookings as of 31st December 2018.
Vice president – Insights