Destination Gateway

Destination data at your fingertips

Destination Gateway is a ForwardKeys innovation built specifically to address the challenges of the modern DMO. By democratising data sources, this powerful yet intuitive solution helps users at any level of an organisation – with any level of data literacy – find the information they need to operate with confidence.

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Destination Gateway helps DMOs to

Track performance

Gain actionable insight into your destination’s performance – in terms of its ability to attract specific travel audiences – with historical trends, current patterns and outlook. Use this information to gauge the effectiveness of your marketing campaigns in real time and respond accordingly.

Monitor recovery

Chart the recovery of inbound travel by comparing the evolution of ticket sales with pre-Covid statistics and by monitoring travel intent as reflected by flight searches. Use this data to determine your best-recovering source markets, find new ones and identify potential for new air corridors.

Enhance connectivity

Gain near-real-time insight into your destination’s air connectivity as reflected by inbound seat capacity, flight frequency and more. Use this information to negotiate new routes – and maintain existing ones – with airlines and airports.

Optimise marketing campaigns

Gain access to information on the travel behaviour, seasonality and profiles of your key source markets. Use this data to better target the right audiences, at the right time, with the right messaging – and thereby maximise the success of your marketing campaigns.

Additional benefits include…

Expert input

Access the right tools, as defined by our data-analytics experts, to monitor your performance, air connectivity and marketing strategies.

User-friendliness

Navigate the Destination Gateway dashboard with ease to find exactly what you need – thanks to its intuitive, user-friendly design.

Comprehensive data

Benefit from an extensive dataset drawing on a unique combination of internal and external data sources.

Download the Destination Gateway brochure

Download our brochure for more information on the product and discover its benefits.

DMO
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“Destination Gateway is a game changer because it democratises data sources to make them suitable for anyone working at tourist boards and DMOs – from directors and researchers to brand and partnership managers. It provides clients with all the information they need to monitor travel recovery, enhance decision-making and optimise marketing strategies.”

Katrina Dawson
VP Business Development – Destinations

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