“For a destination, it is paramount to rely on an accurate, real-time understanding of the visitors’ journey: from the moment they start searching for a trip to the reservation moment and the entire trip itself. An analysis needs to be carried out to quantify and qualify visitor numbers, nationality mix and more. Data is the best resource not only for understanding past trends but also for looking into the future – especially now.”
Emilio José Inés Villar
Vice President – Destinations, ForwardKeys.