The challenges for destinations

Understanding visitor trends, preferences and behaviour

Priorities for destination marketing organisations (DMOs) and national tourism organisations (NTOs) include optimising marketing campaigns, measuring the performance of these campaigns, enhancing crisis management and maximising connectvity.

For this, DMOs need to know which travellers to target by source market and when to target them, tailoring marketing activities based on demand and travel corridors.

They require the ability to assess their destination’s performance and that of its source markets, monitoring its market share in real time and benchmarking against competitors.

In addition, NTOs need the agility to respond to emerging crises – to share breaking news with their audience and pinpoint new business opportunities.

They should also be able to identify unserved routes, leverage existing routes and anticipate upcoming corridor changes to boost negotiations for new flight paths.

Our solutions for destination-marketing and tourism organisations

Predicting traveller behaviour through science

ForwardKeys’ dedicated services offer DMOs and NTOs what they really need – an independent source of truth in a timely manner.

This enables them to build reports on trends to key destinations using trusted industry sources. The data can provide guidance on whom to target with new products for air-route development and paint a picture of the overall landscape for trends and forecasts.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Destination Gateway

A tool providing destination clients with travel data at each step of the consumer journey in near-real time.


Forwardkeys Focus

A range of personalised reports/dashboards addressing specific topics such as traveller segments.

Forwardkeys Data Consulting

A service through which we provide clients with ad-hoc reports, dashboards and/or analyses.

Why destinations choose to work with ForwardKeys

For the best data

To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.

To gauge event impact

To gauge the impact of unexpected events on travel to create effective crisis-communication plans and make proactive business decisions.

For the insights

To build on our analysts’ skills and reports to obtain the best insights and key findings from historical data.

To see what lies ahead

To understand what type of travellers can be expected when and where, presenting opportunities related to duty-free shopping, hotel stays and airlines.

Download our brochure

Download our brochure for more information on the specifications of our products and data packages.

For a destination, it is paramount to rely on an accurate, real-time understanding of the visitors’ journey: from the moment they start searching for a trip to the reservation moment and the entire trip itself. An analysis needs to be carried out to quantify and qualify visitor numbers, nationality mix and more. Data is the best resource not only for understanding past trends but also for looking into the future – especially now.”

Emilio José Inés Villar
Vice President – Destinations, ForwardKeys.

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