The challenges for destinations

The growing market of retail tourism

Marketing for the retail tourism sector has grown to become one of the top priorities for retailers.

For a long time, the main target group has been luxury shoppers, with tourists constituting only a small part of that total market.

However, this part has grown incredibly over the years and now offers many, new opportunities. Our client noticed this because their sales to international customers has grown significantly.

As a result, they started looking at the data generated by themselves to see what value could be extracted from this data. They soon realized that their data only showed one part of the story – how many sales transactions had been made by international tourists, and how much was spent.

Although this was of great value, it did not provide the whole story. This led to the retailer to contact ForwardKeys to see if we could provide them with more useful insights.

Our solutions for destination marketing and tourism organizations

Predicting traveller behaviour backed by science

ForwardKeys’ dedicated services offer DMOs and NTOs the most crucial element – an independent source of truth in a timely manner.

This enables you to build reports on the trends to key destinations using trusted industry sources. The data can be used in a variety of ways to understand whom to promote new products, for air route development, and/or to understand the overall competitive landscape for trends and forecasts.


Forwardkeys Nexus

An all-encompassing BI application to navigate air data in real-time for a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.

Licensed Datasets

A direct access to our datalake via our AWS cloud.

Destination Gateway

Provides Destionation clients with travel data at each step of the consumer journey in near real-time.


Forwardkeys Focus

A range of personalized reports/dashboards, yo address specific questions, such as traveller segments.

Forwardkeys Data Consulting

To provide clients with ad hoc, one-off reports, dashboards, and/or analysis.

Why destinations choose to work with ForwardKeys

The Reference

To deepen their reporting with data that is the industry standard, detailed and the source of reference.

The Impact

To gauge the impact unexpected events have on travel in order to create effective crisis communication plans and make proactive business intelligence decisions.

The Insights

To build on our analysts’ skills and reports to obtain the best insights and key take-outs from historical data.

The Future

To understand what type of travellers can be expected, when and where, to capture opportunities ranging from duty-free shopping, hotel stays and airlines.

Download our brochure!

Download our brochure for more information on the specifications of our products and data packages.

For a Destination, it is paramount to rely on an accurate, real-time understanding of the visitors’ journey: from the moment they start searching for a trip, to the reservation moment and the total trip itself. An analysis needs to be carried out to quantify and qualify the visitor numbers, the nationality mix and more. Data is the best resource to not only understand past trends but to look into the future, especially now.”

Emilio José Inés Villar
Vice President – Destinations, ForwardKeys.

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