The challenges

Which type of consumer is at the airport?

At an airport, not every traveller is a potential customer. Some might have just started their trip or are there for a quick transfer. Others may be flying home and want to indulge in some last-minute duty-free shopping. The question is how can you identify these people specifically?

The solution

Travel data for airports

ForwardKeys provides duty-free operators with reports on the airports of their interest, allowing them to better identify which consumers are ready to shop, where and when. Identify your target audience by nationality and trip status to improve product placement and pricing.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Traveller Statistics

An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.


Forwardkeys Focus

A range of personalised reports/dashboards addressing specific topics such as traveller segments.

Forwardkeys Data Consulting

A service through which we provide clients with ad-hoc reports, dashboards and/or analyses.

Why duty-free operators choose to work with ForwardKeys

Optimised planning

ForwardKeys’ near real-time data analysis captures the interplay between travel and consumer actions on demand. Plan media campaigns and sales promotions effectively to engage your target audience in a timely manner.

Precise targeting

Target specific travellers at airports by optimising airport media management, staffing and travel-retail initiatives with high precision.

Unmatched coverage

ForwardKeys offers an aggregation of the largest number of industry sources, unmatched in the market, to deliver a complete and consistent view.

Case studies

Download our brochure

Download our brochure for more information on the specifications of our products and data packages.

With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively, targeting the customers they know will walk into their store at a given time.”

Marina Giuliano
Director of Retail and Travel Retail

Request a demo