How airport retailers can track duty-free shoppers in a volatile market


Duty free facing new challenges

To inform their planning and decision-making processes, airport-based businesses need to know roughly how many duty-free shoppers they can expect in their store at a given time.

However, with the Covid-19 pandemic having disrupted usual patterns and trends, footfall and sales are nearly impossible to predict.

In the current situation, duty-free operators require the agility to respond to changing market conditions by shifting their focus to new markets and adjusting their in-store offering accordingly.

The solution

Tracking duty-free shoppers in a volatile market

ForwardKeys provides reliable, real-time data on the global flow of passengers by nationality, origin airport, destination, and more, allowing duty-free operators to ascertain which kinds of travellers will be passing through their stores at a given time – and in what numbers.

As a result, airport-based business can identify potential duty-free shoppers, optimise staffing and product/sample selection accordingly, and determine where to open new stores depending on who is travelling, when, and where from.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Traveller Statistics

An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.


ForwardKeys Connect

A Data-as-a-service platform providing flexible access to our Smart Data while unleashing your true analytics capabilities.


Why duty-free operators work with ForwardKeys

To be agile

To be able to base their strategy for targeting international visitors on reliable, near-real-time data.

For the insights

To build on our analysts’ skills and experience to obtain the best insights.

For the best data

To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.

To see what lies ahead

To understand what type of travellers can be expected when and where.

Case studies

Marina Giuliano

With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively, targeting the duty-free shoppers they know will walk into their store at a given time.”

Marina Giuliano
Director of Retail and Travel Retail

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