The solution
Tracking duty-free shoppers in a volatile market
ForwardKeys provides reliable, real-time data on the global flow of passengers by nationality, origin airport, destination, and more, allowing duty-free operators to ascertain which kinds of travellers will be passing through their stores at a given time – and in what numbers.
As a result, airport-based business can identify potential duty-free shoppers, optimise staffing and product/sample selection accordingly, and determine where to open new stores depending on who is travelling, when, and where from.
Products
Forwardkeys Nexus
An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.
Licensed Datasets
A solution designed to provide direct access to our datalake via our AWS cloud.
Traveller Statistics
An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.
Why duty-free operators work with ForwardKeys
To be agile
To be able to base their strategy for targeting international visitors on reliable, near-real-time data.
For the insights
To build on our analysts’ skills and experience to obtain the best insights.
For the best data
To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.
To see what lies ahead
To understand what type of travellers can be expected when and where.
Case studies
“With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively, targeting the duty-free shoppers they know will walk into their store at a given time.”
Marina Giuliano
Director of Retail and Travel Retail