{"id":14088,"date":"2025-03-24T15:42:12","date_gmt":"2025-03-24T14:42:12","guid":{"rendered":"https:\/\/forwardkeys.com\/?p=14088"},"modified":"2025-10-02T12:20:04","modified_gmt":"2025-10-02T10:20:04","slug":"us-travel-to-europe-tourism-trends-for-summer-2025","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/us-travel-to-europe-tourism-trends-for-summer-2025\/","title":{"rendered":"US Travel To Europe \u2014 Tourism Trends For Summer 2025"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text css=\"\" text_direction=\"default\"]\n
\n

With US tourists representing the second highest international tourism spend globally \u2014 $158.7 billion USD in 2023 according to Statista\u2014 trailing only Chinese travellers, understanding their travel intentions and emerging trends is of huge economic importance to destinations worldwide. Accurately forecasting these trends allows destinations to optimise their marketing strategies, infrastructure, and resource allocation to capitalise on opportunities and mitigate potential downturns.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

To address this need, travel intelligence leader ForwardKeys has developed a cutting-edge 12-month forecast, launched in February as part of its Destination Gateway solution. Built on the company\u2019s proprietary Total Air Market algorithm, their accurate forecast now also includes low-cost carriers, which is not typically shared by airlines. This provides a precise, comprehensive, month-by-month picture of the year ahead in air travel, enabling users to anticipate evolving travel trends and predict demand.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Applying the tool to focus on US outbound travel to Europe for Summer 2025 reveals some interesting shifts in travel behaviour \u2014 with implications for those destinations relying on transatlantic visitors to boost local economies.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

No change to the top four choices for US tourists<\/strong><\/h2>\n

 <\/p>\n

According to ForwardKeys\u2019 analysis, the top four destinations from summer 2024 \u2013 London, Paris, Rome, and Dublin \u2013 are projected to remain the most popular choices for US travellers in 2025.<\/p>\n<\/div>\n[\/vc_column_text][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\" row_position=\"default\" row_position_tablet=\"inherit\" row_position_phone=\"inherit\" overflow=\"visible\" pointer_events=\"all\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" overflow=\"visible\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text css=\"\" text_direction=\"default\"]Forecasted Arrivals from the U.S.A. arriving to EU27 & UK destinations between July and August 2025<\/em>[\/vc_column_text][image_with_animation image_url=\"14126\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"none\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][vc_column_text css=\"\" text_direction=\"default\"]Beyond the top tier, however, more pronounced ranking fluctuations emerge amongst the European destinations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" top_margin=\"32\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\" column_padding_type=\"default\" gradient_type=\"default\"][vc_column_text css=\"\" text_direction=\"default\"]\n

Shifting preferences for city breaks<\/h2>\n

 <\/p>\n

Berlin and Porto are each expected to climb three spots, driven by forecast growth of 8% and <\/span>9%<\/span> respectively. Further down the list, Bilbao and Faro will see significant growth, forecast to climb 6 and 15 <\/span>positions<\/span> respectively.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Decline in US travel to former favourites<\/h2>\n

 <\/p>\n

While London <\/span>remains<\/span> popular with transatlantic visitors, the city is projected to experience a 2% decline in visitor numbers compared to last year. Reykjavik too, despite Icelandair's popular stopover program, is forecast to see a 12% drop in US arrivals.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Nordic nations to welcome more US tourists<\/h2>\n

 <\/p>\n

Helsinki <\/span>(+16%) <\/span>and Copenhagen <\/span>(+3%) <\/span>are predicted to attract more US tourists this summer, potentially due to increased competition and improved long-haul connectivity. Notably, direct flight capacity between the US and Helsinki has surged by 59%, highlighting growing <\/span>demand<\/span>,<\/span><\/span> and a pivot westward following the invasion of Ukraine and the impossibility for Finnish carriers to fly over Russia.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\" gradient_type=\"default\" shape_type=\"\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" top_padding=\"0\" bottom_padding=\"0\" left_padding_desktop=\"0\" right_padding_desktop=\"0\" text_align=\"left\" row_position=\"default\" row_position_tablet=\"inherit\" row_position_phone=\"inherit\" overflow=\"visible\" pointer_events=\"all\"][vc_column_inner column_padding=\"padding-4-percent\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" top_margin=\"0\" bottom_margin=\"0\" left_margin=\"0\" right_margin=\"0\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color=\"#f2faff\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"15px\" column_link_target=\"_self\" overflow=\"visible\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\" column_padding_type=\"default\" gradient_type=\"default\"][nectar_single_testimonial testimonial_style=\"small_modern\" image=\"2326\" color=\"Accent-Color\" quote=\"``Understanding the evolving travel preferences of US tourists is crucial for destinations looking to optimize their strategies. While traditional favourites like London, Paris, and Rome remain strong, we\u2019re seeing notable shifts, such as rising demand for Nordic and secondary European cities. With our latest forecasting capabilities, destinations can anticipate these trends with greater precision, allowing them to adapt marketing, connectivity, and infrastructure plans to capture opportunities and mitigate potential slowdowns.``\" name=\"Olivier Ponti\" subtitle=\"Director de Inteligencia y Marketing en ForwardKeys\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb…<\/p>\n","protected":false},"author":7,"featured_media":14130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[623,659,19],"tags":[],"class_list":["post-14088","post","type-post","status-publish","format-standard","has-post-thumbnail","category-our-insights","category-destacados-insights","category-destinations"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=14088"}],"version-history":[{"count":11,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14088\/revisions"}],"predecessor-version":[{"id":14606,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14088\/revisions\/14606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/14130"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=14088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=14088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=14088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}