Air capacity continues to rise. Asia Pacific leads with a 10% year-on-year increase from June to August, followed by the Americas at 9%, Europe at 5%, and the Middle East & Africa at 4%. Within Europe, Southern Europe sees the strongest growth at 7%, while Central\/Eastern Europe grows 6%, and Northern and Western Europe each rise 4%.<\/p>\n
<\/p>\n
Mediterranean destinations are leading the summer booking trend. ForwardKeys data shows increased interest in places like Larcana (+17% vs 2024), Catania (+13% vs 2024) and Heraklion (+13% vs 2024). Travellers are clearly favouring less crowded, sunshine destinations.[\/vc_column_text][image_with_animation image_url=\"14202\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text css=\"\" text_direction=\"default\"]\n
Chinese travellers are showing a clear shift towards premium travel in Q1 2025, with bookings in Economy Premium up 52%, Business Class up 25%, and First Class rising 20% year-on-year, according to ForwardKeys data. This trend aligns with a surge in arrivals to select European destinations, with Belgium (+339%), Austria (+112%) and Spain (+59%) emerging as the top-performing markets.<\/p>\n
The combination of increased demand for comfort and strong growth in these destinations insinuates the importance of targeting high-value Chinese visitors with premium, experience-led offerings.[\/vc_column_text][image_with_animation image_url=\"14200\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text css=\"\" text_direction=\"default\"]\n
Millennials are powering intra-European demand. In Spain, travellers aged 26\u201345 make up 44% of international bookings for summer. This age group is highly motivated by lifestyle, culture and affordability \u2014 key areas for destinations to emphasize in campaigns.[\/vc_column_text][image_with_animation image_url=\"14204\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" bg_color=\"#f2faff\" scene_position=\"center\" top_padding=\"20\" constrain_group_1=\"yes\" bottom_padding=\"20\" left_padding_desktop=\"20\" constrain_group_2=\"yes\" right_padding_desktop=\"20\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"15px\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\" gradient_type=\"default\" shape_type=\"\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][nectar_single_testimonial testimonial_style=\"small_modern\" image=\"3887\" color=\"Default\" quote=\"``With demand becoming more fragmented, destinations need to move beyond broad campaigns. Accurate, forward-looking data enables actors across the travel industry to spot growth opportunities, tailor their messaging, and act early. In a summer shaped by changing behaviours, insight is your most valuable asset.``\" name=\"Luis Mill\u00e1n\" subtitle=\"Head of Research at ForwardKeys\"][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb…<\/p>\n","protected":false},"author":7,"featured_media":14209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,623],"tags":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-our-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=14196"}],"version-history":[{"count":8,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14196\/revisions"}],"predecessor-version":[{"id":14218,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14196\/revisions\/14218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/14209"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=14196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=14196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=14196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}