{"id":14555,"date":"2025-09-26T10:44:50","date_gmt":"2025-09-26T08:44:50","guid":{"rendered":"https:\/\/forwardkeys.com\/?p=14555"},"modified":"2025-10-02T11:15:11","modified_gmt":"2025-10-02T09:15:11","slug":"china-outbound-travel-during-golden-week-2025","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/china-outbound-travel-during-golden-week-2025\/","title":{"rendered":"China Outbound Travel During Golden Week 2025"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text css=\"\" text_direction=\"default\"]\n

Longer breaks, global reach, and a surge in premium travel<\/span><\/b>\u00a0<\/span><\/h2>\n

The Golden Week holiday is always a defining moment in China\u2019s travel calendar. In 2025, with the holiday running from 1\u20138 October, ForwardKeys data shows how the extended break \u2013 combined with greater air connectivity and favourable entry policies \u2013 is reshaping Chinese outbound travel patterns.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][vc_raw_html css=\"\"]JTNDZGl2JTIwaWQlM0QlMjJibG9nLWZvcm0lMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" id=\"hidden-content\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\" gradient_type=\"default\" shape_type=\"\"][vc_column top_padding_desktop=\"0\" bottom_padding_desktop=\"0\" left_padding_desktop=\"0\" right_padding_desktop=\"0\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"10px\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\" column_padding_type=\"advanced\" gradient_type=\"default\"][vc_column_text css=\".vc_custom_1758808804076{padding-top: 24px !important;}\" text_direction=\"default\"]\n

Longer Holidays, Earlier Departures<\/span><\/span>\u00a0<\/span> <\/span> <\/span><\/h2>\n

This year\u2019s Golden Week is one day longer than in 2024, thanks to the Mid-Autumn Festival falling on 6 October. Many travellers are turning this into an extended getaway of over ten days by combining weekends with the official leave.<\/span>\u00a0<\/span><\/p>\n

Two clear peaks in departures emerged: <\/span>27 September<\/span><\/b>, when travellers seized the weekend to start their trips early, and <\/span>1 October<\/span><\/b>, the official first day of the holiday.<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"32px\"][image_with_animation image_url=\"14561\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][divider line_type=\"No Line\" custom_height=\"32px\"][vc_column_text css=\".vc_custom_1758808847733{padding-top: 24px !important;}\" text_direction=\"default\"]\n

Travel Demand Breaks Records<\/span><\/b>\u00a0<\/span><\/h2>\n

As of 8 September 2025, outbound bookings for Golden Week are <\/span>+28% higher than last year<\/span><\/b> and even <\/span>+1% above pre-pandemic levels<\/span><\/b>. The rebound is fuelled by:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Increased Air Connectivity:<\/span><\/b> International seat capacity has risen by +10% YoY, boosting access to both short- and long-haul markets.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Loosened Entry Policies:<\/span><\/b> Visa-free access to Singapore (since Feb 2024) and Malaysia (since Dec 2023), alongside South Korea\u2019s new group visa facilitation in September 2025, have made travel smoother.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Economic Factors:<\/span><\/b> The depreciation of the Japanese Yen has spurred demand for Tokyo and Osaka, making Japan an affordable yet premium option.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

         <\/p>\n

        Asia Still Leads, but Europe Surprises<\/span><\/b>\u00a0<\/span><\/h2>\n

        According to <\/span>ForwardKeys Future Bookings data<\/span><\/b>, Southeast Asia is leading Asia\u2019s growth this Golden Week. Ho Chi Minh City (+71%), Kuala Lumpur (+66%), Hanoi (+66%), Denpasar (+61%), and Singapore (+18%) all show strong gains over last year. Japan also remains a top draw, with Osaka (+66%) and Tokyo (+24%) in high demand.<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"32px\"][image_with_animation image_url=\"14565\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][divider line_type=\"No Line\" custom_height=\"32px\"][vc_column_text css=\".vc_custom_1758808869500{padding-top: 24px !important;}\" text_direction=\"default\"]Beyond Asia, Europe is staging a <\/span>notable increase in last <\/span>year\u2019s<\/span> bookings<\/span><\/span>. <\/span><\/span>Rome (+58%), Madrid (+55%), and Paris (+46%) all show substantial growth, signalling that Chinese travellers are diversifying beyond traditional markets in Asia. Moscow (+40%) and Dubai (+27%) are also performing well, with Dubai <\/span>maintaining<\/span> its appeal through luxury shopping, tourism, and ease of access.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"32px\"][image_with_animation image_url=\"14563\" image_size=\"full\" animation_type=\"entrance\" animation=\"None\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"10px\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][divider line_type=\"No Line\" custom_height=\"32px\"][vc_column_text css=\".vc_custom_1758808914860{padding-top: 24px !important;}\" text_direction=\"default\"]\n

        Premium Travel Takes Off<\/span><\/b>\u00a0<\/span><\/h2>\n

        Premium travel is booming this Golden Week. While economy bookings are up <\/span>+23%<\/span><\/b>, demand for premium cabins has surged by <\/span>+74%<\/span><\/b> \u2014 spanning premium economy, business, and first class. This highlights a stronger appetite for comfort and luxury after years of restricted movement.<\/span>\u00a0<\/span><\/p>\n

        Leading destinations for premium travellers are Kuala Lumpur (+225%), Osaka (+181%), Istanbul (+136%), Dubai (+133%), and Frankfurt (+90%). The trend points to more affluent Chinese travellers opting for long-haul journeys and elevated experiences.<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"32px\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" top_padding=\"24\" bottom_padding=\"24\" left_padding_desktop=\"24\" right_padding_desktop=\"24\" text_align=\"left\" row_position=\"default\" row_position_tablet=\"inherit\" row_position_phone=\"inherit\" overflow=\"visible\" pointer_events=\"all\" css=\".vc_custom_1753089095434{background-color: #f2faff !important;}\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" constrain_group_1=\"yes\" constrain_group_2=\"yes\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" overflow=\"visible\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\" column_padding_type=\"default\" gradient_type=\"default\"][nectar_single_testimonial testimonial_style=\"small_modern\" image=\"2278\" color=\"Default\" quote=\"\u201cGolden Week 2025 is more than just a holiday rush \u2013 it reflects the evolution of Chinese outbound travel. Travellers are staying longer, exploring further, and flying in greater comfort. For destinations and businesses, this isn\u2019t just about volume; it\u2019s about tapping into the quality and diversity of travel demand.\u201d\" name=\"Olivier Ponti\" subtitle=\"Director of Intelligence & Marketing at ForwardKeys\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

        [vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb…<\/p>\n","protected":false},"author":7,"featured_media":14569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[623,659,19],"tags":[],"class_list":["post-14555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-our-insights","category-destacados-insights","category-destinations"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=14555"}],"version-history":[{"count":5,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14555\/revisions"}],"predecessor-version":[{"id":14584,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/14555\/revisions\/14584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/14569"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=14555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=14555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=14555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}