{"id":1516,"date":"2024-10-09T11:01:35","date_gmt":"2024-10-09T09:01:35","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/?p=1516"},"modified":"2024-12-10T10:39:24","modified_gmt":"2024-12-10T09:39:24","slug":"asia-pacific-tourism-fuels-global-surge-in-international-arrivals","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/asia-pacific-tourism-fuels-global-surge-in-international-arrivals\/","title":{"rendered":"Asia Pacific tourism fuels global surge in international arrivals"},"content":{"rendered":"

ForwardKeys, the leading travel intelligence firm and Knowledge Partner of the World Travel & Tourism Council (WTTC) announced at the Global Summit in Perth that the global tourism industry is roaring back to life in 2024, with international arrivals up +16% compared to 2023. This resurgence is largely fuelled by the Asia Pacific region, which is finally hitting its stride after a delayed post-pandemic reopening.<\/p>\n

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While the region still lags prelags pre-pandemic levels, the current pace of year-on-year growth signals continued recovery and highlights the pent-up demand for travel within APAC. This positive trend is set to continue through the end of the year, with double-digit growth in arrivals to China, Malaysia, Japan, Thailand and Indonesia fuelling a projected +19% overall increase. Meanwhile, Oceania sees a +10% upswing, with arrivals to New Zealand and Australia being key drivers.<\/p>\n<\/div>\n<\/div>\n

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Increased connectivity boosts arrivals to Australia<\/h2>\n

Australia's success story is particularly noteworthy, with a remarkable surge in arrivals from the US. In particular, bookings from US families (3-5 people) are up +43%, a positive indicator for the Australian economy, as families tend to spend more during their trips. Continued growth from China, projected at +25% through the end of 2024, further strengthens this positive trajectory.<\/p>\n

A key factor in Australia's tourism boom is the significant expansion of air connectivity. Airlines have increased overall capacity on international routes into the country by +8% for the latter part of 2024 \u2014 with higher growth in capacity from regional hubs like Thailand, Japan, Hong Kong, Vietnam, China, and Singapore.<\/p>\n<\/div>\n

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Data on seasonality is key to sustainable growth<\/h2>\n

Australia's tourism industry experiences a distinct seasonal ebb and flow. While the end-of-year holidays mark a peak period for travel, the southern hemisphere's winter months see a significant dip in tourist activity. This pronounced seasonality contrasts sharply with destinations like Japan, which enjoys a more consistent flow of visitors throughout the year.<\/p>\n<\/div>\n

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New Zealand, similar to Australia, experiences a pronounced peak season during the end-of-year holidays, but with an even sharper decline during its winter months, highlighting the challenges and opportunities presented by seasonal variations in tourism.<\/p>\n

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\u201c<\/span><\/strong><\/em>Destinations like Australia and New Zealand, with a distinct peak season, face the challenge of balancing demand throughout the year. Effective data-driven strategies are crucial for mitigating the negative impacts of seasonal fluctuations, such as overcrowding during peak periods and underutilised resources during the off-season. By diversifying source markets and promoting year-round attractions, destinations can ensure long-term, sustainable growth.<\/strong><\/em>\u201d<\/span><\/span><\/strong><\/em><\/p>\n

Olivier Ponti<\/strong><\/span><\/div>\n
Director of Intelligence & Marketing at ForwardKeys<\/div>\n
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Speaking at the global tourism body\u2019s 24th Global Summit in Perth, Western Australia, WTTC President & CEO Julia Simpson said:<\/p>\n<\/div>\n

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\u201c<\/span><\/strong><\/em>The region has an unparalleled opportunity to grow its Travel & Tourism sector in a way that not only drives economic growth but sets the standard for sustainability.<\/strong><\/em><\/p>\n

\u201c<\/span>This year, we expect Travel & Tourism\u2019s contribution to the region\u2019s economy to reach USD $3.22TN. By the end of this year, we also predict that almost 191MN people across the region will work in Travel & Tourism.<\/strong><\/em>\u201d<\/span><\/span><\/strong><\/em><\/p>\n

Julia Simpson<\/strong><\/span><\/div>\n
WTTC President & CEO<\/div>\n
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ForwardKeys, the leading travel intelligence firm and Knowledge Partner of the World Travel & Tourism Council (WTTC) announced at the Global Summit in Perth that the global tourism industry is…<\/p>\n","protected":false},"author":1,"featured_media":4148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[659,19,48,656,623],"tags":[7],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacados-insights","category-destinations","category-events","category-filtro-insights","category-our-insights","tag-etiqueta-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/1516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=1516"}],"version-history":[{"count":4,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/1516\/revisions"}],"predecessor-version":[{"id":9470,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/1516\/revisions\/9470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/4148"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=1516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=1516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=1516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}