{"id":2244,"date":"2020-12-10T10:57:57","date_gmt":"2020-12-10T09:57:57","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/the-importance-of-data-and-dashboards-for-dmos\/"},"modified":"2024-12-04T12:33:15","modified_gmt":"2024-12-04T11:33:15","slug":"the-importance-of-data-and-dashboards-for-dmos","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/the-importance-of-data-and-dashboards-for-dmos\/","title":{"rendered":"The importance of Data and Dashboards for DMOs"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #969696;background-image: url(&quot;https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/12\/DMO-data-dashboard-background-1200x356.jpg&quot;);background-position: center center;background-repeat: no-repeat;background-blend-mode: multiply;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-63 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility\" style=\"width:13.3333%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-64 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:65.3333%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:230px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<style type=\"text\/css\"><\/style>\n<div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"font-size:40px;margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\">\n<h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#ffffff;--fontSize:40;line-height:1;\">The importance of Data and Dashboards for DMOs<\/h1>\n<\/div>\n<style type=\"text\/css\"><\/style>\n<div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"font-size:20px;margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\">\n<h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#ffffff;--fontSize:20;--minFontSize:20px;line-height:1.0;\">10\/12\/2020<\/h4>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:130px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-65 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last fusion-no-small-visibility\" style=\"width:13.3333%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-66 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-34\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg-overlay\"><em>In an ever-changing world, where borders are closed and re-opened at the drop of a pin, making the most of the pockets of opportunities that arise for DMOs and tourism boards is pivotal. Having an eagle eye and moving stealth-like, ready to pounce at the right time is priceless. So how are the smart organisations able to see these rare moments, when all you see is fuzz and chaos?<\/em><\/div>\n<\/div>\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding instance-0\" data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h3><strong>Data &amp; Dashboards for Tourism<\/strong><\/h3>\n<p>Ricardo Millet, Director of Strategy &amp; B. I at Visit Valencia had the same dilemma a few years ago. \u201cTwo years ago, our team sat down to brainstorm what our key business goals were. We realized we all wished for the same thing: one place online that contains all the data and analytics in some quick and simple dashboards,\u201d says Millet.<\/p>\n<p>In the end Visit Valencia proudly designed eleven dashboards which includes over 4 million data, including data from\u00a0<a href=\"https:\/\/forwardkeys.com\/destination-marketing-tourism-organisations\/\">ForwardKeys<\/a>, to help tourism companies of Valencia understand key trends at a single click. The birth and creation of their data tool,\u00a0<a href=\"https:\/\/www.visitvalencia.com\/sit\" target=\"_blank\" rel=\"noopener\">S.I.T<\/a>\u00a0has been a game-changer for their organisation and the many partners who rely on this data for business development.<\/p>\n<p>\u201cFeedback we often hear nowadays is how data has become important for travel and tourism partners. And I think if you are a DMO you must start by asking your local businesses and operators what information they need.\u00a0 This way you will be able to create very useful dashboards that will make a difference!\u201d<\/p>\n<h3><strong>Transparent Intelligence &amp; DMOs \u2013 A crash course in dashboard building<\/strong><\/h3>\n<p>DMOs and Tourism Organisation have become smarter and smarter at understanding their destination. Most organisations now gather data across various sources and use this information internally to make smarter marketing decisions and externally to report on the destination\u00b4s performance to its different stakeholders.<\/p>\n<p>Dashboards and data visualisation has become a crucial part of this process. Our industry partner, Transparent Intelligence, has designed a special online course,\u00a0<a href=\"https:\/\/academy.seetransparent.com\/business-intelligence-dashboard-building-for-dmos-and-tourism-boards\" target=\"_blank\" rel=\"noopener\">Business Intelligence Dashboard Building for DMOs and Tourism Boards.\u00a0<\/a>\u201cWith this course, we want to offer DMOs and Tourism Organisation the power to effortlessly build their business intelligence dashboard.\u201d<\/p>\n<p>This course is 299 Euros but for the first 30 to register quoting FORWARDKEYSFREE-8083,\u00a0 it is absolutely free. So what are you waiting for?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div 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circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/news\/company-updates\/\">Company Updates<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/news\/dmo\/\">DMO<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i 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style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/travel-retail\/\">Travel Retail<\/a><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The importance of Data and Dashboards for DMOs 10\/12\/2020 In an ever-changing world, where borders are closed and re-opened at the drop of a pin, making the most of 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