{"id":2357,"date":"2021-03-08T13:52:04","date_gmt":"2021-03-08T12:52:04","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/air-reservation-data-a-source-of-alternative-data\/"},"modified":"2024-12-04T12:34:13","modified_gmt":"2024-12-04T11:34:13","slug":"air-reservation-data-a-source-of-alternative-data","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/air-reservation-data-a-source-of-alternative-data\/","title":{"rendered":"Air Reservation Data &#8211; An Alternative Data source?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-56 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-144 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-65\">\n<p>In the world of investing, money managers are searching high and low for new sources of information that may provide an untapped source for creating Alpha.\u00a0 These data sources are called Alternative Data because they are beyond the typical company filings, earnings calls, or fundamental datasets.\u00a0Investors are looking for new signals which may give them an edge over their competitors.<\/p>\n<p>The most pervasive users are algorithmic traders, fundamental firms, or quants, who use the data to build computer models to trade various assets, but mainly equities. Over the last decade, the sources of alternative data have expanded dramatically. The most deployed alternative datasets are web scraped data, credit card data, and consumer sentiment data<strong>.\u00a0<\/strong><\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\">\n<div class=\"fusion-separator-border sep-shadow\" style=\"background:radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<style>.fusion-imageframe.imageframe-17{ margin-top : 2%;margin-right : 2%;margin-bottom : 2%;margin-left : 2%;}<\/style>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-17 hover-type-none\" style=\"border-radius:1px;margin-left:25px;float:right;max-width:200px;\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"299\" title=\"Maria-Rodrigues-ForwardKeys-\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/Maria-Rodrigues-ForwardKeys.png\" alt class=\"img-responsive wp-image-6819\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/Maria-Rodrigues-ForwardKeys-200x199-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/Maria-Rodrigues-ForwardKeys.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 300px\" \/><\/span><\/p>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-text fusion-text-66\">\n<p class=\"column-bg-overlay\"><em><strong><span style=\"color: #319cdd;\">\u201c<span style=\"color: #000000;\">Alpha is industry terminology for fund outperformance. If a fund outperforms the S&amp;P 500, by say 3%, that 3% is Alpha. \u00a0We believe better information generates Alpha and these days better information is supplied by Alternative Data.<\/span><span style=\"color: #319cdd;\">\u201d<\/span><\/span><\/strong><\/em><\/p>\n<div><span style=\"color: #319fdd;\"><strong>Maria Rodrigues<\/strong><\/span><\/div>\n<div>Business Development Director of Finance<\/div>\n<div><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-fusion-200 wp-image-5391\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/12\/forwardkeys-2x-color-200x52-1.png\" alt=\"forwardkeys-2x-color\" width=\"200\" height=\"52\" \/><\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\">\n<div class=\"fusion-separator-border sep-shadow\" style=\"background:radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #969696 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-67\">\n<p>ForwardKeys has broken into the Alternative Data scene, much to the delight of fund managers, with its <strong>Global Actual Air Reservation <\/strong>and<a href=\"https:\/\/forwardkeys.com\/seat-capacity\/\"><strong> Seat Capacity data services<\/strong> (licensed datasets).<\/a><\/p>\n<p>\u201cFor traders or portfolio managers, we have two editions that may be of interest to them. One is the Airport Terminal, looking at airport traffic from the perspective of a duty-free operator or travel retail store using airline and GDS data. While the other edition examines the Visitors to key destinations with a high dependency on tourism,\u201d explains Maria Rodrigues, Business Development Director of Finance and Media Agencies.<\/p>\n<p><em>The Visitor <\/em>Edition can help you understand the future booking trends to any destination, looking at the type of travellers and their travel preferences. If your portfolio includes holding groups, theme parks, and casinos, this data is guaranteed to impact your business decisions on behalf of your client.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6814 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/03\/computer-screen-sample-data.jpg\" alt=\"\" width=\"600\" height=\"459\" \/><\/p>\n<p>A recent MarketWatch article pegged total Alternative Data spending for buy-side firms at $1.1 billion in 2019 and projected sales of $1.7 billion for 2020. With the prolonged pandemic shifting the way people travel and the cost of oil reserves, the investment in Alternative Data will only increase in 2021 and beyond.<\/p>\n<p>Have you tapped into the data at ForwardKeys for your portfolio? Remember, it is not just hedge funds that profit from Alternative Data. All kinds of businesses can use Alternative Data to increase returns \u2014 and the most innovative companies have realized that Alternative Data holds the key to maximizing their competitive advantage. Data science analyses that leverage Alternative Data outperform benchmarks about 13% better than traditional approaches to analytics.<\/p>\n<p>\u201cNow, you can fill in the gaps in your analysis for a more granular, more real-time, and more accurate recommendation. Our data is delivered and updated weekly with historical data from 2008 and forward-looking data for 12 months,\u201d adds Rodrigues.<\/p>\n<p>Up your competitive edge and reach your Alpha this year,<a href=\"https:\/\/forwardkeys.com\/contact-us\/\"> <u>contact us.<\/u><\/a><\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-145 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"width:22%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 10%;\">\n<style type=\"text\/css\">.fusion-search-element-24 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-24 .searchform 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top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div style=\"text-align:right;\"><span class=\" fusion-imageframe imageframe-none imageframe-18 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"1200\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/financials-data-layout-actual-air-reservations-min.jpg\" alt class=\"img-responsive wp-image-3943\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/financials-data-layout-actual-air-reservations-min-200x277-1.jpg 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/financials-data-layout-actual-air-reservations-min-400x554-1.jpg 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/financials-data-layout-actual-air-reservations-min-600x831-1.jpg 600w, 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0px;}<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the world of investing, money managers are searching high and low for new sources of information that may provide an untapped source for creating Alpha.\u00a0 These data sources 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