{"id":2675,"date":"2021-08-19T12:01:13","date_gmt":"2021-08-19T10:01:13","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/whats-hot-this-summer-in-china-for-travel-and-shopping\/"},"modified":"2024-12-04T12:35:15","modified_gmt":"2024-12-04T11:35:15","slug":"whats-hot-this-summer-in-china-for-travel-and-shopping","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/whats-hot-this-summer-in-china-for-travel-and-shopping\/","title":{"rendered":"What\u2019s hot this Summer in China for travel and shopping?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-39 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-99 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-60\">\n<p><strong>What\u2019s hot this Summer in China for travel and shopping?<\/strong><\/p>\n<p><strong><em>ForwardKeys has teamed up with Jessica\u2019s Secret to reveal the latest Chinese travel and shopper data and insights on August 25. Global brands and tourism boards will be surprised with their findings!<\/em><\/strong><\/p>\n<p>According to the CEO of <a href=\"https:\/\/www.jescard.com\/\" target=\"_blank\" rel=\"noopener\">Jessica\u2019s Secret<\/a>, Mirko Wang, the success of luxury brands in China is down to targeting the mainland big spenders and being consistent in the use of influencers and promotions year-round, not just at Golden Week.<\/p>\n<p>\u201cChinese shoppers are fans of luxury or hard-to-find products. But that doesn\u2019t mean a boutique brand will not be a hot item to have. We saw that this summer when a little-known Swedish fragrance brand made it to the top 5 list due to their clever way of marketing in Red Book, WeChat and with influencers.\u201d<\/p>\n<p>The latest <a href=\"https:\/\/forwardkeys.com\/actual-air-tickets\/\">air ticketing data<\/a> from ForwardKeys shows that from June until August, travel volumes have been on the increase to destinations such as Hainan and Macau from key origin cities such as Beijing and Shanghai.<\/p>\n<p>Nancy Dai, China Market Expert at ForwardKeys says: \u201cIt is interesting to observe that both Beijing and Shanghai travellers have led the popularity for travel to Hainan and Macau since 2019 until now. However, Chongqing and Chengdu are growing with an appetite to shop and travel in Haikou, cities worthwhile considering for luxury brands to engage with.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<style>.fusion-imageframe.imageframe-21{ margin-top : 2%;margin-right : 2%;margin-bottom : 2%;margin-left : 2%;}<\/style>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-21 hover-type-none\" style=\"border-radius:1px;margin-left:25px;float:right;max-width:200px;\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/nancy-pic-publication.png\" alt class=\"img-responsive wp-image-3434\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/nancy-pic-publication-200x200-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/01\/nancy-pic-publication.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 300px\" \/><\/span><\/p>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-text fusion-text-61\">\n<p class=\"column-bg-overlay\"><em><strong><span style=\"color: #319cdd;\">\u201c<span style=\"color: #000000;\">It is interesting to observe that both Beijing and Shanghai travellers have led the popularity for travel to Hainan and Macau since 2019 until now. However, Chongqing and Chengdu are growing with an appetite to shop and travel in Haikou, cities worthwhile considering for luxury brands to engage with.<\/span><span style=\"color: #319cdd;\">\u201d<\/span><\/span><\/strong><\/em><\/p>\n<div><span style=\"color: #319fdd;\"><strong>Nancy Dai<\/strong><\/span><\/div>\n<div>China Market Expert<\/div>\n<div><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-fusion-200 wp-image-5391\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/12\/forwardkeys-2x-color-200x52-1.png\" alt=\"forwardkeys-2x-color\" width=\"200\" height=\"52\" \/><\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-62\">\n<p>When it comes to shopping, Chinese consumers are most interested in purchasing a designer handbag, especially from Louis Vuitton, reveals the team at Jessica\u2019s Secret.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<style>.fusion-imageframe.imageframe-22{ margin-top : 2%;margin-right : 2%;margin-bottom : 2%;margin-left : 2%;}<\/style>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-22 hover-type-none\" style=\"border-radius:1px;margin-left:25px;float:right;max-width:200px;\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" title=\"Mirko-Wang-JC\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/08\/Mirko-Wang-JC.png\" alt class=\"img-responsive wp-image-9299\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/08\/Mirko-Wang-JC-200x200-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/08\/Mirko-Wang-JC.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 300px\" \/><\/span><\/p>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-text fusion-text-63\">\n<p class=\"column-bg-overlay\"><em><strong><span style=\"color: #319cdd;\">\u201c<\/span><span style=\"color: #000000;\">Gucci handbags are also a product of interest in China; however, its price point is what stops the transaction from happening<\/span><span style=\"color: #319cdd;\"><span style=\"color: #000000;\">.<\/span><span style=\"color: #319cdd;\">\u201d<\/span><\/span><\/strong><\/em><\/p>\n<div><span style=\"color: #319fdd;\"><strong>Mirko Wang<\/strong><\/span><\/div>\n<div>CEO<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.jescard.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9308\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/07\/Jessicas-secret-webinar.png\" alt=\"\" width=\"126\" height=\"126\" \/><\/a><\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-64\">\n<p>Watch the webinar now!<\/p>\n<\/div>\n<div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;\">\n<div class=\"video-shortcode\"><iframe loading=\"lazy\" title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/j38mKEQpB10?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-sharing-box fusion-sharing-box-19 boxed-icons\" style=\"background-color:#f9f9f9;margin-top:60px;\" data-link=\"\">\n<h4 class=\"tagline\" style=\"color:#4c4c4c;\">Share this, choose your platform!<\/h4>\n<div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-19 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=&amp;t=\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Facebook\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:#ffffff;background-color:#3b5998;border-color:#3b5998;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/twitter.com\/share?text=&amp;url=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"Twitter\" aria-label=\"Twitter\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Twitter\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#ffffff;background-color:#55acee;border-color:#55acee;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=&amp;title=&amp;summary=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"LinkedIn\" data-><i class=\"fusion-social-network-icon fusion-tooltip 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class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/in-the-news\/\">In the News<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/media-agencies\/\">Media Agencies<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/travel-insights\/\">Travel Insights<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/travel-retail\/\">Travel Retail<\/a><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s hot this Summer in China for travel and shopping? ForwardKeys has teamed up with Jessica\u2019s Secret to reveal the latest Chinese travel and shopper data and insights on August&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,21,623],"tags":[23,233,234,35,235,236,237,30,32],"class_list":["post-2675","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-brand-retailers","category-our-insights","tag-china","tag-chinese-shoppers","tag-designer-brands","tag-forwardkeys","tag-jessicas-secret","tag-luxury","tag-revenge-shopping","tag-travel","tag-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=2675"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2675\/revisions"}],"predecessor-version":[{"id":3497,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2675\/revisions\/3497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/2676"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=2675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=2675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=2675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}