{"id":2768,"date":"2018-04-16T11:01:42","date_gmt":"2018-04-16T09:01:42","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/londons-visitor-growth-stalls\/"},"modified":"2024-12-04T12:29:13","modified_gmt":"2024-12-04T11:29:13","slug":"londons-visitor-growth-stalls","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/londons-visitor-growth-stalls\/","title":{"rendered":"London\u2019s visitor growth stalls"},"content":{"rendered":"
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London\u2019s immediate tourism outlook is on the wane with international forward air bookings showing a significant decline, particularly from the Chinese who have accounted for a boom in visitor numbers in recent years \u2013 that\u2019s according to latest figures from ForwardKeys which predicts future travel patterns by analysing 17 million booking transactions a day.<\/p>\n

A year-on-year comparison shows that international forward bookings to London lag by 3.5% for the first half of 2018, with a large 10.1% fall currently projected in the second quarter. At the same time, other top European Union destinations \u2013 Paris, Rome, Amsterdam and Barcelona \u2013 look set to grow visitor arrivals.<\/p>\n

London\u2019s decline began during the last quarter of 2017. ForwardKeys data found that terror attacks had a moderate effect when compared to the fluctuation in the British pound. The pound\u2019s strengthening position against the US dollar and Chinese yuan coincides with a reduced visitor outlook from those countries whose holiday spending money suffered a diminishing value in the UK.<\/p>\n

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\"\"The outlook shows that for arrivals in London from outside Europe, Australia and New Zealand lead the forward bookings field, ahead 16% and 16.8% respectively. Arrivals from Argentina, Brazil, India, Nigeria and Russia also look encouraging. But China is behind by 5.4% for the first half of this year, and the United States is lagging 7.2%.\u00a0<\/strong><\/p>\n

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A clear demonstration of China\u2019s waning interest in London, was visitor numbers during Chinese New Year 2018 \u2013 down 13.3% on 2017, even though the festival represents a relatively small share of total yearly Chinese arrivals in London.<\/p>\n

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The next optimistic outlook for London is in late April, the high season for Indian travellers. Their numbers are currently ahead 5.6%.<\/p>\n

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ForwardKeys CEO and co-founder, Olivier Jager, said: \u201cOur findings partly demonstrate the impact that currency fluctuations can have on a destination. US and Chinese visitors took advantage when Sterling was weaker, now they\u2019re reacting the other way as the pound recovers.<\/p>\n<\/div>\n

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