{"id":2803,"date":"2018-06-19T15:00:13","date_gmt":"2018-06-19T13:00:13","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/skyscanner-and-forwardkeys-join-forces-to-reveal-the-future-of-regional-travel-behaviour\/"},"modified":"2024-12-04T12:29:19","modified_gmt":"2024-12-04T11:29:19","slug":"skyscanner-and-forwardkeys-join-forces-to-reveal-the-future-of-regional-travel-behaviour","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/skyscanner-and-forwardkeys-join-forces-to-reveal-the-future-of-regional-travel-behaviour\/","title":{"rendered":"Skyscanner and ForwardKeys join forces to reveal the future of regional travel behaviour"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-72 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-174 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-106\">\n<div>Skyscanner is excited to be partnering with ForwardKeys to deliver two new analytical techniques within ForwardKeys\u2019 Flight Search tool, branded \u2018Travel Willingness\u2019 and \u2018Catchment Area\u2019,\u00a0which aim to provide insights into macro traveller trends.<\/div>\n<div><\/div>\n<div>As one of the world\u2019s leading travel search sites, with over 70 million monthly active users and over 1,200 global partners, Skyscanner has the global reach and scale to provide internet search data that correlates to a high degree with the flight booking data captured by ForwardKeys. These new analytical techniques will combine ForwardKeys\u2019 data science capabilities with the travel intent data that Skyscanner holds to provide businesses with intelligent insights into where people begin their journeys \u2013 in addition to where they fly from and to.<\/div>\n<div><\/div>\n<div>\u201cThanks to our partnership with Skyscanner, we are now able to provide even greater insight into tomorrow\u2019s travellers \u2013 firstly by identifying their location and secondly by uncovering their intention to travel, even before they have booked.\u201d \u2013 Laurens van den Oever, Chief Marketing Officer, ForwardKeys<\/div>\n<div><\/div>\n<div>The analysis available through this new partnership will benefit a range of businesses: from airports and hotels, to destination marketing organisations and outdoor advertising companies. With the unique ability to identify the demand for destinations, segmented by the traveller\u2019s location, an improved understanding can be gained for:<\/div>\n<ul>\n<li>Leakage areas \u2013 the analysis can highlight where one airport is losing business to a competitor and what they might be able to do to reduce this issue (e.g. fare adjustments).<\/li>\n<\/ul>\n<ul>\n<li>Marketing and merchandising opportunities \u2013 the analysis can highlight the geographic make-up of the future footfall to your destination and suggest how you can tailor your marketing strategy and optimise your regional marketing investments.<\/li>\n<\/ul>\n<ul>\n<li>Return on investment \u2013 the analysis can provide insights into the effectiveness of efforts by destination marketing organisations, tourism boards and even airports who have sought to promote a specific location.<\/li>\n<\/ul>\n<p>\u201cPartnering with ForwardKeys presents a great opportunity to support a wider range of businesses with Skyscanner data and the unique insights that this can provide. We look forward to seeing the varied applications of these new techniques and the returns that they deliver in the future.\u201d \u2013 Hugh Aitken, Senior Director, Strategic Partnerships, Skyscanner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9715 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/09\/Skyscannr-blue-logo-min-1.png\" alt=\"\" width=\"295\" height=\"97\" \/><\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-sharing-box fusion-sharing-box-46 boxed-icons\" style=\"background-color:#f9f9f9;margin-top:60px;\" data-link=\"\">\n<h4 class=\"tagline\" style=\"color:#4c4c4c;\">Share this, choose your platform!<\/h4>\n<div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-46 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fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 10%;\">\n<style type=\"text\/css\">.fusion-search-element-43 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-43 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {height: 47px;}.fusion-search-element-43 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {line-height: 47px;}.fusion-search-element-43.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-field input {padding-left: 47px;}.fusion-search-element-43 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {width: 47px;}.fusion-search-element-43 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-43 .searchform 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href=\"https:\/\/forwardkeys.com\/news\/media-agencies\/\">Media Agencies<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/travel-insights\/\">Travel Insights<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/travel-retail\/\">Travel Retail<\/a><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Skyscanner is excited to be partnering with ForwardKeys to deliver two new analytical techniques within ForwardKeys\u2019 Flight Search tool, branded \u2018Travel Willingness\u2019 and \u2018Catchment Area\u2019,\u00a0which aim to provide insights into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,623],"tags":[],"class_list":["post-2803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-our-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=2803"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2803\/revisions"}],"predecessor-version":[{"id":3526,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2803\/revisions\/3526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/2804"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=2803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}