{"id":2970,"date":"2019-07-10T16:25:56","date_gmt":"2019-07-10T14:25:56","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/forwardkeys-prevoit-un-boom-touristique-a-madagascar\/"},"modified":"2024-12-04T12:30:40","modified_gmt":"2024-12-04T11:30:40","slug":"forwardkeys-prevoit-un-boom-touristique-a-madagascar","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/forwardkeys-prevoit-un-boom-touristique-a-madagascar\/","title":{"rendered":"ForwardKeys pr\u00e9voit un boom touristique \u00e0 Madagascar"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-36 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-70 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-36\">\n<p>Une \u00e9tude r\u00e9alis\u00e9e par ForwardKeys, qui analyse plus de 17 millions de r\u00e9servations de vol par jour, r\u00e9v\u00e8le que Madagascar, qui attire les amateurs de la nature en raison de sa faune et de sa flore uniques au monde et de son caract\u00e8re pr\u00e9serv\u00e9 et authentique, est en bonne place pour vivre une boom touristique cette ann\u00e9e. Les arriv\u00e9es \u00e0 Madagascar en 2018 ont connu une hausse de 8% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente et de 19% au cours des cinq premiers mois de 2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10030 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2019\/07\/PR-MD-FRENCH-1.png\" alt=\"\" width=\"2903\" height=\"1469\" \/><\/p>\n<p>La ventilation d\u00e9taill\u00e9e des dix principaux march\u00e9s \u00e9metteurs pour Madagascar montre que la tendance des r\u00e9servations s\u2019est nettement am\u00e9lior\u00e9e au cours des cinq premiers mois de 2019, Les arriv\u00e9es de la France (hors \u00eele de la R\u00e9union), principale source de visiteurs, ont augment\u00e9 de 33% par rapport \u00e0 2018; les arriv\u00e9es des Iles Vanille (la R\u00e9union, Maurice, Mayotte, les Comores et les Seychelles) ont augment\u00e9 de 21% et celles d\u2019Italie de 37%. Les march\u00e9s en repli fin 2017 et d\u00e9but 2018, l\u2019Afrique du Sud, l\u2019Allemagne, la Grande-Bretagne et la Chine, ont tous repris la croissance. Seuls les arriv\u00e9es des \u00c9tats-Unis, 8\u00e8me march\u00e9 \u00e9metteur pour Madagascar, ont continu\u00e9 \u00e0 baisser, mais cette baisse s\u2019est ralentie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10031 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2019\/07\/PR-MD-FRENCH-2.png\" alt=\"\" width=\"2739\" height=\"1348\" \/><\/p>\n<p>Les perspectives sont encore plus encourageantes. Les r\u00e9servations pour la p\u00e9riode allant de juin \u00e0 ao\u00fbt (inclus) sont en hausse de 34% sur leur niveau en juin 2018 et de 38% pour les dix principaux march\u00e9s \u00e9metteurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10032 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2019\/07\/PR-MD-FRENCH-3.png\" alt=\"\" width=\"2577\" height=\"1503\" \/><\/p>\n<p>Le principal facteur \u00e0 l\u2019origine de cette am\u00e9lioration est la hausse consid\u00e9rable de la capacit\u00e9 du transport a\u00e9rien. A titre d\u2019exemple, la capacit\u00e9 \u00e0 destination de l\u2019Europe a augment\u00e9 de 81% pendant les neuf premiers mois de 2019 sur Air Madagascar, la compagnie a\u00e9rienne la plus importante de l\u2019\u00eele qui assure pr\u00e8s du tiers du march\u00e9. En juin, la compagnie a lanc\u00e9 un nouveau service bihebdomadaire \u00e0 destination de Johannesburg. D\u2019autres compagnies importantes telles qu\u2019Air Austral ou Air Mauritius d\u00e9veloppent \u00e9galement leur capacit\u00e9 \u00e0 destination de Madagascar, de 23,6% et 3,8% respectivement entre janvier et septembre par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e pr\u00e9c\u00e9dente. En 2018, la capacit\u00e9 totale sur le r\u00e9seau international n\u2019avait augment\u00e9 que de 1,8%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10033 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2019\/07\/PR-MD-FRENCH-4.png\" alt=\"\" width=\"2671\" height=\"1467\" \/><\/p>\n<p>Boda Narijao, Pr\u00e9sident de l\u2019Office National du Tourisme de Madagascar, a d\u00e9clar\u00e9: \u201cCe sont des donn\u00e9es extr\u00eamement encourageantes, qui valident nos initiatives r\u00e9centes pour rendre Madagascar plus attrayant pour les visiteurs internationaux.\u201d<\/p>\n<p>Plus des trois quarts des visiteurs \u00e0 Madagascar sont des touristes dont le s\u00e9jour d\u00e9passe quinze jours, et 19% d\u2019entre eux y passent plus d\u2019un mois. Cette dur\u00e9e de s\u00e9jour relativement longue repr\u00e9sente un facteur cl\u00e9 de la croissance \u00e9conomique de la destination.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10034 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2019\/07\/PR-MD-FRENCH-5.png\" alt=\"\" width=\"1686\" height=\"1236\" \/><\/p>\n<p>Olivier Ponti, de VP Insights, chez ForwardKeys, a conclu: \u201cD\u2019apr\u00e8s le World Travel &amp; Tourism Council, le tourisme repr\u00e9sente 15,7% de l\u2019\u00e9conomie de Madagascar et 33,4% de ses exportations. La hausse du trafic a\u00e9rien nous am\u00e8ne \u00e0 penser que le pays conna\u00eetra un boom touristique cette ann\u00e9e.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-aligncenter\">\n<style>.fusion-button.button-36 .fusion-button-text,.fusion-button.button-36 i{color:#ffffff;}.fusion-button.button-36{border-color:#e96729;border-radius:8px 8px 8px 8px;background:#e96729;}.fusion-button.button-36:hover .fusion-button-text,.fusion-button.button-36:hover i,.fusion-button.button-36:focus .fusion-button-text,.fusion-button.button-36:focus i,.fusion-button.button-36:active .fusion-button-text,.fusion-button.button-36:active 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de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,623],"tags":[],"class_list":["post-2970","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-our-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=2970"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2970\/revisions"}],"predecessor-version":[{"id":3577,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/2970\/revisions\/3577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/2971"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=2970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=2970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=2970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}