{"id":3272,"date":"2020-07-28T06:53:24","date_gmt":"2020-07-28T04:53:24","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/south-korea-grabs-the-attention-of-chinese-travellers\/"},"modified":"2024-12-04T12:32:26","modified_gmt":"2024-12-04T11:32:26","slug":"south-korea-grabs-the-attention-of-chinese-travellers","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/south-korea-grabs-the-attention-of-chinese-travellers\/","title":{"rendered":"South Korea grabs the attention of Chinese travellers"},"content":{"rendered":"
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A recent travel data analysis by ForwardKeys has revealed an interesting story out of Asia. Upon examining flight searches from China to Asia versus China to South Korea, a new observation that is noteworthy can be made \u2013 since late March 2020, there has been an increase in the number of flight searches made to South Korea. And it is on a steady road of popularity against \u201cother\u201d Asian counterparts such as the Maldives and Sri Lanka.<\/p>\n

The Appeal of South Korea<\/strong><\/h2>\n

\u201cOne of the reasons why South Korea may appeal so much to the Chinese travellers is the fact that it is one of the few countries in the world to have managed and controlled the outbreak of Covid19 in a safe way, \u201c says Lorena Garcia, Senior Analyst at ForwardKeys.<\/p>\n

\u201cThe relative closeness and increasing frequency of flights between China and South Korea could be other contributing factors to explain this surge of interest,\u201d adds Nancy Dai, Asia Expert.<\/p>\n

The ForwardKeys\u00a0flight search<\/u><\/strong>\u00a0tool revealed another interesting note \u2013 airfares have jumped dramatically since 2019, yet that hasn\u2019t slowed down the number of searches. Indeed, on the week starting June 29 the average airfare was $706 while a year ago it was $284 \u2013 more than double the price.<\/p>\n

\"Chinese-average-price-3\"<\/strong><\/p>\n

Changing booking habits from China<\/strong><\/h2>\n

Beyond South Korea, from China other top searched destinations in June include Japan and Thailand. And the trend for flying later or last-minute reflects how the uncertainty of flight schedules and travel restrictions has impacted the booking patterns and habits out of China.<\/p>\n

\u201cSince the outbreak of the pandemic, we have noticed that the average Chinese traveller has gone from two booking months in advance to booking just 4 days before their flight,\u201d says Dai.<\/p>\n

\"Asian-lead-times\"\u201cMonitoring<\/u>\u00a0such travel trends is not just interesting for us analysts but useful to share with our clients and audience, particularly ones impacted by hotel bookings, duty-free shopping, and airlines,\u201d says Garcia.<\/p>\n

\u201cKnowing who is looking to fly, when and where can save your business money in the investment you make in advertising, product development to even staffing,\u201d concludes Garcia.<\/p>\n

Explore the full suite of\u00a0products<\/strong><\/a>\u00a0at ForwardKeys, or why not get free access to the\u00a0Global Recovery Dashboard<\/strong> to track travel trends as they unfold during Covid-19<\/p>\n<\/div>\n

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