{"id":3329,"date":"2020-09-16T07:44:03","date_gmt":"2020-09-16T05:44:03","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/spotlight-on-china-travel-retail-golden-week\/"},"modified":"2024-12-04T12:33:06","modified_gmt":"2024-12-04T11:33:06","slug":"spotlight-on-china-travel-retail-golden-week","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/spotlight-on-china-travel-retail-golden-week\/","title":{"rendered":"Spotlight on China Travel &#038; Retail: Golden Week"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-14\">\n<p>The tropical island of Hainan has made its mark on the world when it comes to duty-free shopping and domestic tourism. It\u2019s no longer the elephant in the room, more of a raising phoenix during this apocalyptic period for the travel retail sector.<\/p>\n<p>ForwardKeys, a world-leading travel analytics company that processes over 200K air tickets per day, from airlines and travel agencies around the world, recently signed a new partnership with a leading payment service provider in China allowing travel data to be now complemented with Chinese spending data. Using the\u00a0<strong>Chinese Shopper Tracker<\/strong>, the team of analysts has uncovered a few gems worth sharing particularly with Golden Week looming in October.<\/p>\n<h2><strong>China\u2019s secrets to success<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10541 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/09\/China-Expert-Session-17-Sept-website-2-1.jpg\" alt=\"China-Expert-Session-17-Sept-website-2-1\" width=\"972\" height=\"547\" \/><\/p>\n<p>With domestic China travel recovery at full steam ahead, key take outs other destinations and businesses can make is that the travel recovery was aided by:<\/p>\n<ul>\n<li>Greater control of the spread of the virus and individual movements by the nation-wide health card that was installed tracking movements with negative testing required if you went to high-level cities in the past 14 days to ensure any form of travel.<\/li>\n<li>Incremental increases to the local seat capacity for domestic flights<\/li>\n<li>Alluring and flexible air passes encouraging domestic travel and regional travel to Hong Kong and Macao<\/li>\n<li>Government introduction and increases to duty-free allowances.<\/li>\n<\/ul>\n<p>All up this has greatly impacted and encouraged the surge of travellers in July. The air space of south-west China has witnessed the busiest air traffic this summer.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10542 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/09\/China-Expert-Session-17-Sept-website-2-2.jpg\" alt=\"China-Expert-Session-17-Sept-website-2-2\" width=\"962\" height=\"541\" \/>As this graph demonstrates, the rising star in duty-free shopping, Sanya, was given a helping hand by an increase in seat capacity.<\/p>\n<h3><\/h3>\n<h2><strong>Golden Week in the Year of Corona<\/strong><\/h2>\n<p>All eyes are eagerly waiting to see if the normally lucrative Golden Week will remain so, albeit enduring a global pandemic and travel restrictions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10543 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/09\/China-Expert-Session-17-Sept-website-2-3.jpg\" alt=\"China-Expert-Session-17-Sept-website-2-3\" width=\"990\" height=\"557\" \/><\/p>\n<p>According to the latest Air Ticket data from ForwardKeys, \u201cGolden Week is set to thrive, especially with a surge in the expected last-minute bookings that will take place closer to date.\u201d<\/p>\n<p>When looking at data reflecting bookings issued as of September 7 for the period between 1 \u2013 7 October, Sanya leads the way with a growth of 26%, Chengdu comes in 2<sup>nd<\/sup>\u00a0place with a growth of 10%.<\/p>\n<p>Something to take note of is a trend that China Market Expert, Nancy Dai, believes is here to stay: the habit of booking a trip at the very last minute.<\/p>\n<p>\u201cBooking last minute is the \u201cNew Normal\u201d, she adds. That\u2019s right, 67% of travellers now book 0-4 days before a trip! That\u2019s up from the previous 53% one year ago.<\/p>\n<p>Upon closer inspection to determine the origin of these keen shopaholics, it appears Shanghai travellers lead the way followed by Shenzhen denizens.<\/p>\n<h3><\/h3>\n<h2><strong>Spending Profile of Hainan Shoppers<\/strong><\/h2>\n<p>Deeper insight into who is exactly shopping in Hainan has been shed by using the spend data in the<a href=\"http:\/\/nukechenko.com\/fk2010\/chinese-shopper-tracker\/\" target=\"_blank\" rel=\"noopener\">\u00a0<strong>Chinese Shopper Tracker<\/strong><\/a>. For example, in July the average shopper was aged between 30 \u2013 50 years of age. That represents 60% of shoppers, with 35% being between 18 \u2013 30.<\/p>\n<p>A major trend for brands and retailers is the double increase, both in the number of Duty-Free transactions as well as in the average transaction value \u2013 in direct line of the new regulation for Duty-Free goods in Hainan.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10544 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/09\/China-Expert-Session-17-Sept-website-3-4.jpg\" alt=\"China-Expert-Session-17-Sept-website-3-4\" width=\"1028\" height=\"578\" \/>Looking at luxury brands purchased during the last 12 months anywhere in the world by shoppers in Hainan this July, the top 4 brands are Louis Vuitton, Herm\u00e8s, Gucci, and Chanel. And brand loyalty can be extremely high with 71% of those purchasing Louis Vuitton favouring only this brand, disregarding the other 3.<\/p>\n<p>Considering these challenging times with on\/off travel restrictions and flight limitations it is very encouraging to see that there is truly a pent-up demand for travel and people do desire to shop \u2013 in good times and the bad ones.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-aligncenter\">\n<style>.fusion-button.button-2 .fusion-button-text,.fusion-button.button-2 i{color:#ffffff;}.fusion-button.button-2{border-color:#e96729;border-radius:8px 8px 8px 8px;background:#e96729;}.fusion-button.button-2:hover .fusion-button-text,.fusion-button.button-2:hover i,.fusion-button.button-2:focus 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It\u2019s no longer the elephant in the room, more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,21,48,623,20],"tags":[],"class_list":["post-3329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-brand-retailers","category-events","category-our-insights","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=3329"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3329\/revisions"}],"predecessor-version":[{"id":3669,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3329\/revisions\/3669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/3330"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=3329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=3329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=3329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}