{"id":3347,"date":"2020-09-29T07:55:28","date_gmt":"2020-09-29T05:55:28","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/caribbean-outlook-what-does-the-data-say\/"},"modified":"2024-12-04T12:33:07","modified_gmt":"2024-12-04T11:33:07","slug":"caribbean-outlook-what-does-the-data-say","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/caribbean-outlook-what-does-the-data-say\/","title":{"rendered":"Caribbean Outlook \u2013 What does the data say?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-18\">\n<p><em><strong>An analysis by ForwardKeys of booking data and flight searches to the Caribbean comparing this summer season with that of the coming Christmas season \u2013 captures that the top destinations remain relatively unchanged with just one dark horse, joining the cool kids of the Caribbean.<\/strong><\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>The Cool Kids of the Caribbean \u2013 Summer results<\/strong><\/h3>\n<p>When examining the top five most booked destinations in the Caribbean over summer, we noticed that the same countries also are faring best in terms of forward-bookings and flight searches too. The lucky five are the US Virgin Islands, the Dominican Republic, Aruba, Puerto Rico, and Jamaica.<\/p>\n<p><iframe class=\"iframe-embed\" src=\"https:\/\/www.youtube.com\/embed\/xCx0vhv3Fvk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-aspectratio=\"0.5625\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Sabrina Cambiaso, Director of The Dominican Republic Tourist Board UK Office commented: \u201cThe Dominican Republic consistently attracts bookings year-round and is incredibly popular in the summer months. It\u2019s encouraging to see the level of interest and forward bookings. The Government initiatives, including random testing and free Covid-19 medical insurance, mean the destination is in a good place to benefit from any upturn in tourism.\u201d<\/p>\n<p>Indeed, our graph below shows the demand for the Caribbean over the summer from North America, especially once borders were re-opened. Upon announcing the re-opening of its borders, Jamaica and Antigua and Barbuda saw tickets booked from the US increase within the 1 week of the announcement.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10564 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/09\/22092020-CTO-ForwardKeys-Presentation.jpg\" alt=\"\" width=\"886\" height=\"576\" \/><strong>\u00a0<\/strong><\/p>\n<h3><strong>A switch in destination marketing for the Caribbean?<\/strong><\/h3>\n<p>With the Caribbean islands not having the safety net of domestic or inter-regional tourism, unlike other regions such as Asia or Europe, the focus needs to be placed on flight corridors and closer relations to regional neighbours.<\/p>\n<p>A useful chart that demonstrates this is below. The on\/off travel restrictions in Europe have played havoc with travel bookings and greatly impacted the choices people make when booking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10565 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/09\/20200929-CTO-2.jpg\" alt=\"20200929-CTO-2\" width=\"1001\" height=\"563\" \/>As you can see the lead times for bookings made in advance have halved across all key source markets to the Caribbean. Have you adjusted your marketing &amp; promotional strategy to match this? Or perhaps you\u2019ve overlooked the importance of some markets like Canada?<\/p>\n<p>Carol Hay, Business Development Director at\u00a0<strong><u>CTO Chapter, UK and Europe<\/u><\/strong>\u00a0commented: \u201cIt\u2019s incredibly useful for tour operators, governments, tourism boards, and other stakeholders to have access to this kind of data. \u00a0Marketing strategies must be incredibly versatile in this kind of environment and we all must respond rapidly to changes in markets around the world, and in the destinations we represent. As some avenues close, others open and it\u2019s positive to see the levels of interest in the Caribbean never waver. \u00a0We are used to adversity in the region and have the strength and resilience to bounce back.\u201d<\/p>\n<p>The good news is that tickets issued to the Caribbean for future travel, are at its highest since the beginning of the crisis.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10566 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/09\/20200929-CTO-3.jpg\" alt=\"20200929-CTO-3\" width=\"1036\" height=\"583\" \/> <\/strong><\/p>\n<h3><strong>The future looks\u2026<\/strong><\/h3>\n<p>When looking at future bookings and flight searches in early 2021, it appears that the island nations that have ties to both North America and Europe will sail on to the sunset a bit better than the others.<\/p>\n<p>In Q4 towards Christmas, we see an increase in bookings, the demand for a tropical Christmas arises particularly for Jamaica and Puerto Rico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10567 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/09\/20200929-CTO-4.jpg\" alt=\"20200929-CTO-4\" width=\"1058\" height=\"595\" \/>Is this just holidaymakers or perhaps also VFRs (visiting friends &amp; relatives)? \u201cThe Diaspora has an obvious reason to be leading the charge in wanting to come back to the Caribbean and there will be significant pent-up demand.\u00a0 Most people won\u2019t have been back to visit friends and families since before March so they will be booking for Christmas and early 2021, hoping that restrictions allow them to travel,\u201d adds Hay.<\/p>\n<p>Meanwhile, in Q1 of the year 21, Cuba is the regional star across all key source markets. The destination is being searched by all, followed by the Dominican Republic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10568 aligncenter\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/09\/20200929-CTO-5.jpg\" alt=\"20200929-CTO-5\" width=\"937\" height=\"490\" \/><\/p>\n<p>However, you can see past historical and cultural ties impacting who is searching for which part of the Caribbean. French&gt;Martinique, Guadeloupe; Dutch&gt;Aruba, Curacao; English&gt;Bahamas, Barbados; Spanish&gt;Cuba, Puerto Rico. Some of these destinations also have created flight bridges allowing safe passage between the two countries.<\/p>\n<p>In sum, the future heavily relies on each nation\u2019s rules of entry, the flight corridors they set up, and catering to a wider mix of source markets beyond the traditional ones. Let\u2019s see how the wind blows for the Windies in 2021!<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-aligncenter\">\n<style>.fusion-button.button-5 .fusion-button-text,.fusion-button.button-5 i{color:#ffffff;}.fusion-button.button-5{border-color:#e96729;border-radius:8px 8px 8px 8px;background:#e96729;}.fusion-button.button-5:hover .fusion-button-text,.fusion-button.button-5:hover i,.fusion-button.button-5:focus .fusion-button-text,.fusion-button.button-5:focus i,.fusion-button.button-5:active .fusion-button-text,.fusion-button.button-5:active i{color:#e96729;}.fusion-button.button-5:hover,.fusion-button.button-5:active,.fusion-button.button-5:focus{border-color:#e96729;background:#ffffff;}<\/style>\n<p><a class=\"fusion-button button-flat button-xlarge button-custom button-5 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ForwardKeys of booking data and flight searches to the Caribbean comparing this summer season with that of the coming Christmas season \u2013 captures that the top destinations&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,19,623,20],"tags":[],"class_list":["post-3347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-destinations","category-our-insights","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=3347"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3347\/revisions"}],"predecessor-version":[{"id":3672,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3347\/revisions\/3672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=3347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=3347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=3347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}