{"id":3698,"date":"2021-09-16T08:52:50","date_gmt":"2021-09-16T06:52:50","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/how-to-forecast-travel-during-and-after-covid-19\/"},"modified":"2024-12-04T12:35:20","modified_gmt":"2024-12-04T11:35:20","slug":"how-to-forecast-travel-during-and-after-covid-19","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/how-to-forecast-travel-during-and-after-covid-19\/","title":{"rendered":"How to forecast travel during and after Covid-19"},"content":{"rendered":"
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In general terms, forecasts are predictions based on past and present data and most commonly by an analysis of trends. In the current travel landscape, tourism professionals recognise that the situation can change from one day to another as governments decide who can travel in and out of a country. This results in the issue of being unable to forecast, because, with no historical trends, no forecasting model can truly make accurate predictions. So, how can you gain a picture of the future if none of the traditional travel forecasting models works?<\/strong><\/em><\/p>\n

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1. Be specific about your business needs<\/strong><\/h3>\n

The first question is, what do you really want to know? In some cases, travel forecasts and future-looking data are used interchangeably even though we are talking about two quite different things.<\/p>\n

For example, at ForwardKeys we continually monitor if certain policy decisions result in a change in demand, like whenever the United Kingdom puts a destination on the amber or green list. In this case, we look at our Actual Air Tickets<\/a> and \"On the book\" data, as these include future bookings and give an immediate overview of the impact.<\/p>\n

Another option is to examine the future scheduled airline seat capacity as a proxy for future travel, given that this is what planes the airline companies are planning to fly, when, and where to. A pandemic challenge, however, is that airlines have been extremely fast in changing their flights depending on the current demand, which makes it unreliable as a long-term travel forecast method.<\/p>\n

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2. K.I.S.S and make it better with one comprehensive data provider<\/strong><\/h3>\n

The boom of data providers has not simplified the matter of picking the right fit for your business needs. That is why the K.I.S.S principle is a sage strategy to follow \u2013 data providers and data itself should make your life easier, not harder.<\/p>\n

ForwardKeys is a reputable data company with firm expertise in air ticketing data offered in various formats and datasets. The flexibility of the datasets means you can monitor live trends as they take place via issued tickets and support long-term planning via the travel forecast tools.<\/p>\n<\/div>\n

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