{"id":3890,"date":"2022-02-14T12:33:50","date_gmt":"2022-02-14T11:33:50","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/how-destinations-can-achieve-a-sustainable-travel-recovery\/"},"modified":"2024-12-04T12:36:15","modified_gmt":"2024-12-04T11:36:15","slug":"how-destinations-can-achieve-a-sustainable-travel-recovery","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/how-destinations-can-achieve-a-sustainable-travel-recovery\/","title":{"rendered":"How destinations can achieve a sustainable travel recovery"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-65 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:3.5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-169 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-88\">\n<p>The course of the Covid-19 pandemic has proved impossible to chart. With coronavirus cases fluctuating and hotspots emerging one after the other, the travel market has found itself in a state of flux. In this \u2018New Normal\u2019, destinations have seen their plans to reopen to tourists frustrated by new restrictions preventing arrivals in their country, and even departures from their source market(s) or even both!<\/p>\n<p>Nevertheless, as global vaccination levels rise and more countries open their doors to double-jabbed tourists or negative PCR travellers, the sector is finally showing signs of a full recovery.<\/p>\n<p>For destinations hoping to benefit from the reactivation of travel, \u201cNow is the time to act\u201d, says Luis Millan, Market Research Manager at leading travel analytics firm ForwardKeys.<\/p>\n<p>\u201cSimply expecting tourists to return in pre-pandemic numbers as soon as they are given the green light to fly would be remiss,\u201d he explains. \u201cA sustainable travel recovery calls for a proactive approach based on relevant, up-to-date information.\u201d<\/p>\n<h3><strong>Ears to the ground, eyes to the sky<\/strong><\/h3>\n<p>In the absence of reliable trends, destination marketing organisations (DMOs) and tourist boards must monitor the travel market more closely than ever, with a focus on four markers in particular: demand, restrictions, connectivity, and intent.<\/p>\n<p>As a priority, DMOs should track demand in real-time to learn who is travelling and when. Comparing projected arrivals to figures from previous years and competing locations helps tourism boards to determine how far into the recovery process their destination has come. In addition, by monitoring demand alongside travel restrictions, DMOs can gauge the impact of these measures, creating a benchmark by which to forecast visitor numbers in any future periods of restricted travel.<\/p>\n<p>However, travel restrictions are only one factor for tourist boards to consider when assessing the ability of their source markets to reach their destination. As Luis Millan explains, the Covid-19 pandemic has \u201creconfigured the wiring of the travel market\u201d. In this period of extreme volatility, the routes, airlines and seat capacity that destinations had come to rely on are liable to change with little warning. To know who can travel when DMOs must keep a closer eye on air connectivity.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<style>.fusion-imageframe.imageframe-20{ margin-top : 2%;margin-right : 2%;margin-bottom : 2%;margin-left : 2%;}<\/style>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-20 hover-type-none\" style=\"border-radius:1px;margin-left:25px;float:right;max-width:200px;\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" title=\"Luis-square-2021\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/Luis-square-2021.png\" alt class=\"img-responsive wp-image-12161\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/Luis-square-2021-200x200-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/Luis-square-2021.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 300px\" \/><\/span><\/p>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-text fusion-text-89\">\n<p class=\"column-bg-overlay\"><em><strong><span style=\"color: #319cdd;\">\u201c<\/span>The Covid-19 pandemic has reconfigured the wiring of the travel market<span style=\"color: #319cdd;\"><span style=\"color: #319cdd;\">\u201d<\/span><\/span><\/strong><\/em><\/p>\n<div><span style=\"color: #319fdd;\"><strong>Luis Millan<\/strong><\/span><\/div>\n<div>Head of Research<\/div>\n<div><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-fusion-200 wp-image-5391\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2020\/12\/forwardkeys-2x-color-200x52-1.png\" alt=\"forwardkeys-2x-color\" width=\"200\" height=\"52\" \/><\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-90\">\n<p>Even when travel curbs are in place, would-be tourists may reveal their desire for a foreign holiday by searching for flights online. Travel intent is a useful metric by which tourist boards can measure interest in their destination to identify and target, with strategic marketing, which source markets are most likely to support a rebound as soon as restrictions ease.<\/p>\n<p>According to Millan, one European country did this to great effect. \u201cBefore opening to tourists after the initial lockdown, Greece was proactive in its communication,\u201d he says. \u201cIt informed potential visitors of the timeline and conditions for reopening and, critically, stuck by its word. Such transparency helps to rebuild consumer confidence, which is what the industry needs right now.\u201d<\/p>\n<h3><strong>Know your audience<\/strong><\/h3>\n<p>Restoring traveller confidence to pre-Covid levels will take time. Only when the pandemic has subsided, and the market has fully stabilised will recognisable patterns take shape again. Until then, DMOs need to understand how their audiences and travel behaviour are changing based on the prevailing conditions.<\/p>\n<p>Millan suggests that they should consider factors including booking patterns \u2013 how restrictions influence lead times, for example \u2013 and the channels travellers are using to purchase their tickets. The profile of travellers and the trips they take are similarly important considerations.<\/p>\n<p>\u201cDMOs should therefore pay attention to the cities tourists are arriving from and in what group size they are travelling, as well as the duration and purpose of their stay and the kind of destination for which they are showing a preference. With the flexibility and agility to adapt to new travel and booking habits, tourist boards can optimise their marketing strategies and seize new opportunities,\u201d says Millan.<\/p>\n<h3><strong>The Keys to travel recovery<\/strong><\/h3>\n<p>Tourism authorities can access all the insights they need to monitor and encourage their destination\u2019s travel recovery using ForwardKeys\u2019 <strong>Destination Gateway<\/strong>.<\/p>\n<p>Specially designed to meet destinations\u2019 data-analytics needs, this powerful yet intuitive tool democratises data, making it accessible to anyone working at a tourism organisation \u2013 whatever their level of data literacy or role within the company.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"max-width:550px;max-height:309px; width:100%\">\n<div class=\"video-shortcode\"><iframe loading=\"lazy\" title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/83ZH8icaFcQ?wmode=transparent&autoplay=0\" width=\"550\" height=\"309\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-91\">\n<p>For instance, a research specialist can use <a href=\"https:\/\/forwardkeys.com\/destination-gateway\/\">Destination Gateway<\/a> to find data for reporting activities, while a market expert can leverage the tool to anticipate and act on demand trends. The platform serves large DMOs with extensive research departments as proficiently as it does tourist boards for smaller destinations with fewer resources.<\/p>\n<p>Destination Gateway comprises four modules: <strong>Performance, Recovery, Connectivity<\/strong> and <strong>Marketing.<\/strong><\/p>\n<p>Deploying frequently refreshed historical and forward data to reflect the evolution of ticket sales, <strong>Performance<\/strong> allows destinations to check the status of their destination and key markets based on current demand as compared with pre-Covid levels and competing locations.<\/p>\n<p>Thanks to the module\u2019s forward-looking capability, users can project performance for the six months ahead and adjust their strategy accordingly. The module also displays the origin of arrivals, depicting the proportional representation of individual source markets and revealing how this has changed since the onset of the pandemic.<\/p>\n<p>As an extension to the Performance module developed in direct response to the pandemic, <strong>Recovery <\/strong>helps tourist boards to identify the markets showing the greatest desire to visit their destination.<\/p>\n<p>This new feature draws on ForwardKeys\u2019 Travel Recovery Index, which combines multiple data points on demand and supply to demonstrate the health of a market in the context of ongoing travel disruption. It also includes a \u2018Benchmark\u2019 section enabling DMOs to gauge interest in their destination against interest in competing destinations.<\/p>\n<p><a href=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/screen-laptop-isolated.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12157\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/screen-laptop-isolated-1024x606-1.png\" alt=\"\" width=\"800\" height=\"473\" \/><\/a><\/p>\n<p><strong>Connectivity<\/strong>, meanwhile, allows tourist boards to ascertain the source markets from which travellers can reach their destination \u2013 and in what volumes \u2013 based on the routes and airlines in operation as well as their available capacity.<\/p>\n<p>Since the data is fresh and updated frequently, users remain informed and can adapt their planning to account for constantly changing supply levels. Analyses may uncover opportunities to tap into new routes, further exploit existing ones or drive negotiations with airlines for increased capacity.<\/p>\n<p>With this level of insight \u2013 courtesy of ForwardKeys\u2019 Seat Capacity dataset \u2013 DMOs can enhance planning and decision-making to expedite their destination\u2019s reactivation.<\/p>\n<p>Finally, <strong>Marketing<\/strong> offers in-depth data on the booking and travel patterns of specific source markets to a destination, illustrating how these patterns have changed since before the health crisis emerged. The module details source markets\u2019 favoured booking channels, airlines, travel agencies and origin cities \u2013 as well as showing seasonality \u2013 to provide unique insight into the new travel landscape. This helps tourism boards to target the right profile of travellers with timely, well-placed marketing.<\/p>\n<h3><strong>Following the data to a brighter future<\/strong><\/h3>\n<p>In this era of unprecedented travel disruption and uncertainty, tourism authorities must do everything they can to support their destination\u2019s sustainable recovery.<\/p>\n<p>\u201cThis means paying closer attention than ever to demand and appetite for their destination, the ability of their source markets to reach it based on restrictions and connectivity and, when people book and travel, how exactly they are doing so. By following the latest data, tourist boards can help to ensure their destination emerges from the pandemic in a position of strength \u2013 and champions their way into a brighter era of travel,\u201d ends Millan.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-aligncenter\">\n<style>.fusion-button.button-59 .fusion-button-text,.fusion-button.button-59 i{color:#ffffff;}.fusion-button.button-59{border-color:#e96729;border-radius:8px 8px 8px 8px;background:#e96729;}.fusion-button.button-59:hover .fusion-button-text,.fusion-button.button-59:hover i,.fusion-button.button-59:focus .fusion-button-text,.fusion-button.button-59:focus i,.fusion-button.button-59:active .fusion-button-text,.fusion-button.button-59:active 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class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/in-the-news\/\">In the News<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p><a href=\"https:\/\/forwardkeys.com\/news\/media-agencies\/\">Media Agencies<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon 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class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-66 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #f9f9f9;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-171 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-builder-column-171{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-171 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-171{width:100% !important;}.fusion-builder-column-171 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-171{width:100% !important;}.fusion-builder-column-171 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-172 fusion_builder_column_1_3 1_3 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div style=\"text-align:right;\"><span class=\" fusion-imageframe imageframe-none imageframe-21 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"800\" title=\"Destination-Gateway-brochure-cover\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/04\/Destination-Gateway-brochure-cover.png\" alt class=\"img-responsive wp-image-7519\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2021\/04\/Destination-Gateway-brochure-cover-200x283-1.png 200w, 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0;}.fusion-builder-column-172 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-173 fusion_builder_column_1_2 1_2 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-80{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-80{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style>\n<div class=\"fusion-title title fusion-title-80 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:40px;margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\">\n<h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:40;line-height:1.5;\">Download our brochure<\/h2>\n<\/div>\n<div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:15px;margin-bottom:35px;width:100%;max-width:170px;\">\n<div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#ea6830;border-top-width:2px;\"><\/div>\n<\/div>\n<div class=\"fusion-text fusion-text-92\">\n<p style=\"text-align: left;\"><span style=\"color: #999999;\">Download our brochure for more information on the specifications of our products and data packages.<\/span><\/p>\n<\/div>\n<p><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\nregion: \"na1\",\nportalId: \"4074740\",\nformId: \"6b49dbf5-24d1-4dbf-9364-d826c9423b1c\"\n});\n<\/script><\/div>\n<style type=\"text\/css\">.fusion-body .fusion-builder-column-173{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-173 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-173{width:100% !important;order : 0;}.fusion-builder-column-173 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-173{width:100% 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no-repeat;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-175 fusion_builder_column_1_2 1_2 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"fusion-sharing-box fusion-sharing-box-44 boxed-icons\" style=\"background-color:#f9f9f9;margin-top:60px;\" data-link=\"\">\n<h4 class=\"tagline\" style=\"color:#4c4c4c;\">Share this, choose your platform!<\/h4>\n<div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-44 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=&amp;t=\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Facebook\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:#ffffff;background-color:#3b5998;border-color:#3b5998;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/twitter.com\/share?text=&amp;url=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"Twitter\" aria-label=\"Twitter\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Twitter\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#ffffff;background-color:#55acee;border-color:#55acee;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=&amp;title=&amp;summary=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"LinkedIn\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#ffffff;background-color:#0077b5;border-color:#0077b5;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=&amp;body=\" target=\"_self\" rel=\"nofollow noopener\" title=\"Email\" aria-label=\"Email\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Email\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:#ffffff;background-color:#000000;border-color:#000000;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-sharing-box-44 h4{margin-bottom:0 !important;}.fusion-sharing-box-44{flex-direction:row !important;}@media only screen and (max-width:1024px){.fusion-sharing-box-44 h4{margin-right:0.5em !important;margin-bottom:0 !important;}.sharingbox-shortcode-icon-wrapper-44{width:auto !important;justify-content:flex-end !important;}.fusion-sharing-box-44{align-items:center !important;} }@media only screen and (max-width:640px){.fusion-sharing-box-44{flex-direction:row !important;align-items:center !important;}.fusion-sharing-box-44 h4{margin-right:0.5em !important;margin-bottom:0 !important;}.sharingbox-shortcode-icon-wrapper-44{width:auto !important;justify-content:space-between !important;} }<\/style>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-builder-column-175{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-175 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-175{width:100% !important;order : 0;}.fusion-builder-column-175 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-175{width:100% !important;order : 0;}.fusion-builder-column-175 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-67{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The course of the Covid-19 pandemic has proved impossible to chart. With coronavirus cases fluctuating and hotspots emerging one after the other, the travel market has found itself in a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,19,623],"tags":[99,300,100,35,58,367,368],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-destinations","category-our-insights","tag-big-data","tag-destination-management","tag-dmo","tag-forwardkeys","tag-marketing","tag-sustainable-tourism","tag-tourism-recovery"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=3890"}],"version-history":[{"count":1,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3890\/revisions"}],"predecessor-version":[{"id":4381,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/3890\/revisions\/4381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/3891"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=3890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=3890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=3890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}