{"id":4032,"date":"2022-05-17T08:58:57","date_gmt":"2022-05-17T06:58:57","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/what-lies-ahead-for-travel-analytics-and-bi-at-forwardkeys\/"},"modified":"2024-12-04T12:36:27","modified_gmt":"2024-12-04T11:36:27","slug":"what-lies-ahead-for-travel-analytics-and-bi-at-forwardkeys","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/what-lies-ahead-for-travel-analytics-and-bi-at-forwardkeys\/","title":{"rendered":"What lies ahead for travel data analytics and BI at ForwardKeys"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:90px;padding-right:0px;padding-bottom:2%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-text fusion-text-29\">\n<p><strong>ForwardKeys CEO, Olivier Jager, discusses the company\u2019s future strategy, at the heart of which are its numerous and diverse \u2018data smarts\u2019 and a bigger-picture approach.<\/strong><\/p>\n<p>ForwardKeys was established in 2010 when two friends with backgrounds in hospitality \u2013 Olivier Jager and Christophe van Zwynsvoorde \u2013 identified untapped potential in forward flight booking data as a valuable resource for hotel revenue management.<\/p>\n<p>At the time, the newly emerging concept of \u2018big data\u2019 was generating a buzz among organisations hoping to harness its power to facilitate decision-making. Yet for all the excitement, few companies possessed the ability to glean actionable insights from the significant volumes of data being produced.<\/p>\n<p>This made ForwardKeys\u2019 big data analytics capabilities a hot commodity, and it was not long before organisations from other segments \u2013 not only hospitality but also destination marketing and travel retail \u2013 were approaching Jager and Van Zwynsvoorde to request their support and expertise.<\/p>\n<p>With destination marketing organisations (DMOs) and travel retail brands soon accounting for the majority of its client base, ForwardKeys was inspired to develop segment-specific, use case-based products \u2013 Destination Gateway and Traveller Statistics \u2013 to address their requirements directly.<\/p>\n<p>\u201cWhat these companies needed was not big data for big data\u2019s sake, but targeted insights that, with the right tools, could be extracted from that data,\u201d says Jager, chief executive at ForwardKeys. \u201cOur aim was \u2013 and still is \u2013 to provide clients with comprehensive and versatile access to the right piece of information to help them understand and predict the impact of travellers on their business.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;\">\n<div class=\"video-shortcode\"><iframe loading=\"lazy\" title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/7p7ao-g6E9g?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:2%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-30\">\n<p><strong>The <em>smart<\/em> approach to travel analytics<\/strong><\/p>\n<p>At the heart of ForwardKeys\u2019 proactive approach to product development and customer service is a concept it refers to as \u2018data smarts\u2019. Fundamentally, data smarts are a means of answering real business questions using real business intelligence.<\/p>\n<p>For example, ForwardKeys\u2019 Total Air Market, the most comprehensive air travel dataset in the industry, is also a data smart. This is because it applies <em>real business intelligence<\/em> \u2013 drawing on data from a variety of sources and running it through a dynamic proprietary algorithm \u2013 to answer <em>real business questions<\/em>.<\/p>\n<p>\u201cSince Total Air Market is such a rich and powerful dataset, it can answer questions that are broad in scope or highly specific,\u201d explains Jager. \u201cIt can tell you, for instance, the total number of travellers that arrived at your destination in a given time period, but it can also show you how many passengers departed from a particular airport terminal in a particular date range.\u201d<\/p>\n<p>Insight into the flow of travellers by airport terminal offers a competitive advantage to travel retail companies and media agencies, allowing them to adjust their inventory based on the number and kind of travellers likely to be at their terminal of interest and when. Even in the case of broader questions, the data answering them can be analysed from numerous angles, with focus on specific markets, time periods, traveller profiles, journey types and more. For any business that relies on international travel, Total Air Market can provide invaluable decision-making support.<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"max-width:80%;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" title=\"Business and modern technology concept. Double exposure of silhouetted people in city with wireless connection icons. Global communication.\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72-1024x710-6.jpg\" alt class=\"img-responsive wp-image-13939\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72-200x139-5.jpg 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72-400x277-5.jpg 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72-600x416-5.jpg 600w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72-800x555-5.jpg 800w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/Techonology-travellers-72.jpg 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1024px\" \/><\/span><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:3%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-31\">\n<p>Further examples of data smarts include Recovery Index, included in Destination Gateway, which tourist boards can use to monitor the evolution of issued tickets to their destination as the air travel industry rebounds following the Covid-19 pandemic. By doing so, destinations can adapt their marketing strategies to target, say, previously lucrative source markets that have failed to fully reactivate in the wake of the global health crisis.<\/p>\n<p>Meanwhile, Long-term forecasts, offered in Traveller Statistics, allow travel retail and media companies to predict, for the decade ahead, annual global departures and arrivals by region, sub-region, country and airport, as well as the performance of nationalities by region and sub-region. Equipped with this information, airport retailers, duty-free operators and media agencies can make informed business and marketing decisions \u2013 and prepare detailed roadmaps for the years to come.<\/p>\n<p>However, data smarts are not just a means of boosting market reach and profitability. For the modern DMO, it is increasingly important to consider the social and environmental impact of tourism alongside the economic aspect.<\/p>\n<p>\u201cWhile tourist boards were previously only interested in attracting as many travellers to their destination as possible, modern destination marketing prioritises quality over quantity,\u201d says Jager. \u201cDMOs still aim to bring a good number of visitors to their destination, of course, but they are more concerned about attracting the <em>right kind<\/em> of visitor \u2013 the kind who will have a positive impact on the destination from a social and environmental perspective.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\" style=\"max-width:90%;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" title=\"DG-performance-mockup\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup-1024x576-1.png\" alt class=\"img-responsive wp-image-13688\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup-200x113-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup-400x225-1.png 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup-600x338-1.png 600w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup-800x450-1.png 800w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/04\/DG-performance-mockup.png 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1024px\" \/><\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:2%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-32\">\n<p><strong>Looking beyond the airport<\/strong><\/p>\n<p>For ForwardKeys, helping destinations to encourage more sustainable tourism means providing bigger-picture data. The company is therefore developing a range of smarts that look beyond the airport, informing the user where tourists are staying, what they are doing and where they are dining \u2013 regardless of whether the destination has an airport of its own. In addition to being able to track tourist movements, users will benefit from advanced demographics information such as purchasing power, age, gender segmentation and origin down to postcode level.<\/p>\n<p>Moreover, ForwardKeys clients will be able to monitor tourist behaviour by destination product, with the main products being nature and beaches, cultural and historic sites, symposiums and events, nightlife and gastronomy, and shopping. They will also have the capacity to determine whether a tourist group\u2019s economic, social and environmental impact contributes to or detracts from a sustainable tourism strategy \u2013 information that can be used to promote responsible tourism based on a more diverse and beneficial mix of visitors.<\/p>\n<p>According to Jager, the concept of \u2018looking beyond the airport\u2019 reflects not only the data smarts themselves but also ForwardKeys\u2019 wider strategy moving forward. \u201cIn recent years, ForwardKeys has developed a reputation as a leading consultancy to the aviation industry, and although this is a positive indicator of our success, we aim to position ourselves as a travel intelligence specialist,\u201d he says. \u201cAs such, we will provide our clients with a comprehensive understanding of the traveller beyond their journey to and from the destination, homing in on their movements and behaviour <em>at<\/em> the destination.\u201d<\/p>\n<p>As well as providing data on tourists\u2019 preferences regarding entertainment, culture and gastronomy, ForwardKeys is working on functionality that will allow destinations to track tourist spending data. Users will be able to compare these figures with travel forecasts to predict how much money visitors to their destination are likely to spend, by nationality, and ascertain peak spending periods. This is just one example of a multitude of beyond-the-airport smarts that ForwardKeys has in the pipeline.offer through the ForwardKeys platform is our own creativity.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\" style=\"max-width:80%;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" title=\"couple-barcelona-72\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72-1024x683-1.png\" alt class=\"img-responsive wp-image-13937\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72-200x133-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72-400x267-1.png 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72-600x400-1.png 600w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72-800x533-1.png 800w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/05\/couple-barcelona-72.png 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1024px\" \/><\/span><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:3%;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-33\">\n<p>Through the forthcoming Connect, ForwardKeys will offer smart data as a service, enabling subscribers to access an extensive library from which they can select the specific smarts that are relevant to their business requirements and objectives. The product is geared towards experienced analysts who need to navigate the data, provide their colleagues with custom reports and embed these reports into their own business intelligence applications. It is equally well suited to data engineers and developers who will use flat files and APIs to integrate ForwardKeys data into their own BI application, business processes or, more generally, their own platform.<\/p>\n<p>Like with segment-specific products Destination Gateway and Traveller Statistics, which deliver easy-to-digest insights to business users, all smarts accessed via Connect comprise individual or combined datasets that have been enhanced using data science, artificial intelligence and data engineering. As ForwardKeys develops its relationships with new and existing data providers, the number and variety of smarts stored in its lake-based data hub \u2013 and delivered via its various platforms \u2013 will continue to increase, addressing as-yet-unanswered business questions and emerging industry challenges.<\/p>\n<p>\u201cIn the years ahead, we plan to establish new partnerships and gain access to previously untapped data sources, allowing us to better serve the needs of existing customers while positioning ourselves as a valuable partner to companies in different segments,\u201d says Jager. \u201cBy following the data smarts principle and looking beyond the airport, we open the door to a wealth of opportunities. The only limit to what we can offer through the ForwardKeys platform is our own creativity.\u201d<\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"width:22%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 10%;\">\n<style type=\"text\/css\">.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {height: 47px;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {line-height: 47px;}.fusion-search-element-19.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-field input {padding-left: 47px;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {width: 47px;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input::placeholder,.fusion-search-element-19.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {color: #7a7a7a;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input:focus {border-color: #e96729;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-19.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-button input[type=submit] {font-size: 13px;}.fusion-search-element-19 .searchform .fusion-search-form-content .fusion-search-field input {background-color: #f9f9f9;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-color: #a8a8a8;}.fusion-search-element-19 .searchform.fusion-search-form-classic .fusion-search-form-content, .fusion-search-form-classic .searchform:not(.fusion-search-form-clean) .fusion-search-form-content {border-radius: 3px;overflow: hidden;}.fusion-search-element-19 .fusion-search-form-content input.s {border-radius: 3px;}<\/style>\n<div class=\"fusion-search-element fusion-search-element-19 fusion-search-form-clean\">\n<form role=\"search\" class=\"searchform fusion-search-form  fusion-search-form-clean\" method=\"get\" action=\"https:\/\/forwardkeys.com\/\">\n<div class=\"fusion-search-form-content\">\n<div class=\"fusion-search-field search-field\">\n<label><span class=\"screen-reader-text\">Search for:<\/span><br \/>\n<input type=\"search\" value=\"\" name=\"s\" class=\"s\" placeholder=\"Search...\" required aria-required=\"true\" aria-label=\"Search...\"\/><br \/>\n<\/label>\n<\/div>\n<div class=\"fusion-search-button search-button\">\n<input type=\"submit\" class=\"fusion-search-submit searchsubmit\" aria-label=\"Search\" value=\"&#xf002;\" \/>\n<\/div>\n<p><input type=\"hidden\" name=\"post_type[]\" value=\"post\" \/><input type=\"hidden\" name=\"search_limit_to_post_titles\" value=\"1\" \/><input type=\"hidden\" name=\"fs\" value=\"1\" \/>\n<\/div>\n<\/form>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<style type=\"text\/css\"><\/style>\n<div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:30px;margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\">\n<h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:30;line-height:1.5;\"><strong>Categories<\/strong><\/h2>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:0px;margin-bottom:10px;width:100%;max-width:170px;\">\n<div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#ea6830;border-top-width:2px;\"><\/div>\n<\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<ul class=\"fusion-checklist fusion-checklist-19\" style=\"font-size:14px;line-height:23.8px;\">\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/analysis\">All<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/company-updates\/\">Company Updates<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/destination-marketing-organisations\/\">DMO<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/events\/\">Events<\/a><\/p>\n<\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/finance\/\">Finance<\/a><\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/hospitality\/\">Hospitality<\/a><\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/in-the-news\/\">In the News<\/a><\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/media-agencies\/\">Media Agencies<\/a><\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/travel-insights\/\">Travel Insights<\/a><\/div>\n<\/li>\n<li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" style=\"color:#4c4c4c;\" aria-hidden=\"true\"><\/i><\/span>\n<div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;color:#4c4c4c;\"><a href=\"https:\/\/forwardkeys.com\/analysis\/travel-retail\/\">Travel Retail<\/a><\/div>\n<\/li>\n<\/ul>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div>\n<div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-menu fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<style type=\"text\/css\">.fusion-image-switch.fusion-image-before-after-1 img{transition: 0.2s ease-in-out;}<\/style>\n<div class=\"fusion-image-before-after-element fusion-image-switch fusion-image-before-after-1\"><img loading=\"lazy\" decoding=\"async\" class=\"fusion-image-switch-before\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/product-1-1024x729-1.png\" width=\"1024\" height=\"729\"><img loading=\"lazy\" decoding=\"async\" class=\"fusion-image-switch-after\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2022\/02\/product-01-after-1024x729-1.png\" width=\"1024\" height=\"729\"><\/a><\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-builder-column-55{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-55 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 10% !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-55{width:100% !important;order : 0;}.fusion-builder-column-55 > .fusion-column-wrapper {padding-top : 20vh !important;margin-right : 0;padding-bottom : 20vh !important;margin-left : 0;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-55{width:100% !important;order : 0;}.fusion-builder-column-55 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}<\/style>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 12% 0px 12% 0px;\">\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-24{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-24{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style>\n<div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:40px;margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\">\n<h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:40;line-height:1.5;\"><strong>Is your business impacted by travellers?<\/strong><\/h2>\n<\/div>\n<div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:15px;margin-bottom:35px;width:100%;max-width:170px;\">\n<div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#ea6830;border-top-width:2px;\"><\/div>\n<\/div>\n<div class=\"fusion-text fusion-text-34\">\n<p>Uncover how you can get access to ForwardKeys data analytics tools to get a better understanding of what travellers to anticipate.<\/p>\n<\/div>\n<div style=\"text-align:left;\">\n<style>.fusion-button.button-18 .fusion-button-text,.fusion-button.button-18 i{color:#ffffff;}.fusion-button.button-18{border-color:#e96729;border-radius:8px 8px 8px 8px;background:#e96729;}.fusion-button.button-18:hover .fusion-button-text,.fusion-button.button-18:hover i,.fusion-button.button-18:focus .fusion-button-text,.fusion-button.button-18:focus i,.fusion-button.button-18:active .fusion-button-text,.fusion-button.button-18:active i{color:#e96729;}.fusion-button.button-18:hover,.fusion-button.button-18:active,.fusion-button.button-18:focus{border-color:#e96729;background:#ffffff;}<\/style>\n<p><a class=\"fusion-button button-flat button-xlarge button-custom button-18 fusion-button-span-no fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/forwardkeys.com\/products\/\"><span class=\"fusion-button-text\">DISCOVER OUR PRODUCTS<\/span><\/a><\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-builder-column-56{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-56 > .fusion-column-wrapper {padding-top : 12% !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 12% !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-56{width:100% !important;order : 0;}.fusion-builder-column-56 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-56{width:100% !important;order : 0;}.fusion-builder-column-56 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}<\/style>\n<\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-28{ padding-top : 0px;margin-top : 0px;padding-right : 20%;padding-bottom : 0px;margin-bottom : 0px;padding-left : 20%;}<\/style>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-29 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:2%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f9f9f9;border-style:solid;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:74%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 0px;\">\n<div class=\"fusion-sharing-box fusion-sharing-box-19 boxed-icons\" style=\"background-color:#f9f9f9;margin-top:60px;\" data-link=\"\">\n<h4 class=\"tagline\" style=\"color:#4c4c4c;\">Share this, choose your platform!<\/h4>\n<div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-19 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=&amp;t=\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Facebook\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:#ffffff;background-color:#3b5998;border-color:#3b5998;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/twitter.com\/share?text=&amp;url=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"Twitter\" aria-label=\"Twitter\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Twitter\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#ffffff;background-color:#55acee;border-color:#55acee;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=&amp;title=&amp;summary=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"LinkedIn\" data-><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#ffffff;background-color:#0077b5;border-color:#0077b5;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=&amp;body=\" target=\"_self\" rel=\"nofollow noopener\" title=\"Email\" aria-label=\"Email\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Email\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:#ffffff;background-color:#000000;border-color:#000000;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div>\n<\/div>\n<style type=\"text\/css\">.fusion-sharing-box-19 h4{margin-bottom:0 !important;}.fusion-sharing-box-19{flex-direction:row !important;}@media only screen and (max-width:1024px){.fusion-sharing-box-19 h4{margin-right:0.5em !important;margin-bottom:0 !important;}.sharingbox-shortcode-icon-wrapper-19{width:auto !important;justify-content:flex-end !important;}.fusion-sharing-box-19{align-items:center !important;} }@media only screen and (max-width:640px){.fusion-sharing-box-19{flex-direction:row !important;align-items:center !important;}.fusion-sharing-box-19 h4{margin-right:0.5em !important;margin-bottom:0 !important;}.sharingbox-shortcode-icon-wrapper-19{width:auto !important;justify-content:space-between !important;} }<\/style>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ForwardKeys CEO, Olivier Jager, discusses the company\u2019s future strategy, at the heart of which are its numerous and diverse \u2018data smarts\u2019 and a bigger-picture approach. ForwardKeys was established in 2010&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[658,19,623],"tags":[414,25,276,35,156,415],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-archive","category-destinations","category-our-insights","tag-crisis-management","tag-destination-marketing","tag-flight-connectivity","tag-forwardkeys","tag-the-maldives","tag-traveller-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=4032"}],"version-history":[{"count":3,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4032\/revisions"}],"predecessor-version":[{"id":5170,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4032\/revisions\/5170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/4033"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=4032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=4032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=4032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}