{"id":4098,"date":"2022-09-20T14:26:46","date_gmt":"2022-09-20T12:26:46","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/arc-and-forwardkeys-partner-for-new-destination-marketing-tool\/"},"modified":"2024-12-04T12:36:33","modified_gmt":"2024-12-04T11:36:33","slug":"arc-and-forwardkeys-partner-for-new-destination-marketing-tool","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/arc-and-forwardkeys-partner-for-new-destination-marketing-tool\/","title":{"rendered":"ARC and ForwardKeys Partner for New Destination Marketing Tool"},"content":{"rendered":"
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Airlines Reporting Corp. (ARC) and ForwardKeys are pleased to announce the launch of Destination Gateway, a new data tool designed for destination marketing organizations (DMOs), tourism bureaus and conventions and visitors bureaus. This new product combines ARC\u2019s industry-leading ticketing data with ForwardKeys\u2019 travel search interest, airline schedule and capacity data to provide a comprehensive view of travel to a specified destination.<\/p>\n

With Destination Gateway, users can gain valuable insights into travel to their destination and similar destinations to better inform decisions and marketing strategies. The data is presented in easy-to-understand visuals that can be exported for presentations and further analysis.<\/p>\n

\u201cDestination Gateway represents a collaboration between two leading data organizations within the travel industry,\u201d said Steve Solomon, chief commercial officer at ARC. \u201cNowhere else can destination marketers find the depth of air travel data, travel interest and insight into the travel agencies that can drive travelers to their destination.\u201d<\/p>\n

Users can customize their Destination Gateway reports across four modules to provide insights that grow a destination:<\/p>\n

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  • Performance<\/strong> \u2013 How well a destination is attracting travelers.<\/li>\n
  • Recovery<\/strong> \u2013 Comparing today\u2019s travel levels with pre-COVID-19 levels.<\/li>\n
  • Connectivity<\/strong> \u2013 Data designed to help with negotiations with airlines.<\/li>\n
  • Agencies<\/strong> \u2013 Insight into which agencies sell travel to a particular destination.<\/li>\n<\/ul>\n

    Olivier Jager, chief executive officer at ForwardKeys, commented: \u201cWe are very excited with the launch of Destination Gateway in the USA \u2013 the first tangible outcome, of which we expect there to be many more, of our collaboration with ARC. ForwardKeys has many years of experience serving and supporting tourism-related businesses and enjoys strong market leadership with over 60 DMO-related customers throughout Central and South America, the Caribbean, Europe, Africa and Asia-Pacific.<\/p>\n

    \u201cWe look forward to working with ARC to bring data insights and intelligence from Destination Gateway to ARC customers in the USA.\u201d<\/p>\n<\/div>\n

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