{"id":4430,"date":"2022-06-23T13:43:23","date_gmt":"2022-06-23T11:43:23","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/load-factors-and-unserved-routes\/"},"modified":"2024-12-04T12:36:30","modified_gmt":"2024-12-04T11:36:30","slug":"load-factors-and-unserved-routes","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/load-factors-and-unserved-routes\/","title":{"rendered":"Load factors and unserved routes: how data helps destinations drive negotiations with airlines"},"content":{"rendered":"
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Insight into flight load factors allows DMOs to monitor the performance of routes to their destination to support negotiations with airlines. When this data is combined with information on flight searches, the resultant dataset can provide an even greater competitive advantage by helping to identify unserved routes.<\/em><\/p>\n

Route negotiation is a key responsibility of destination marketing organisations (DMOs). Ensuring that a destination is well served by international and, to a lesser extent, domestic air corridors is crucial to maximising its potential and sustaining healthy levels of tourism.<\/p>\n

In any negotiation, the negotiating parties require strong arguments that draw on accurate information to boost their chances of a favourable outcome. The same applies to DMOs in discussions with airlines about whether to maintain or discontinue a route.<\/p>\n

In this case, knowledge of how the route is performing is essential. An airline may have its reasons for wanting to discontinue an air corridor, but if the DMO can demonstrate that the route remains in good health, the airline may be convinced to continue operating it. Insight into the performance of competing routes is also a potentially valuable resource at the negotiating table.<\/p>\n

However, for DMOs looking to generate more inbound tourism, opening new routes is as important as maintaining existing ones. In discussions to establish new air corridors, the DMO gains a significant competitive advantage if it can bring to the table data revealing considerable unserved demand for connectivity to its destination from a particular location.<\/p>\n<\/div>\n

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