{"id":4964,"date":"2024-03-21T12:46:25","date_gmt":"2024-03-21T11:46:25","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/the-power-of-global-travel-intelligence-and-tourist-spending-data-delivering-new-insights-for-destinations\/"},"modified":"2024-12-13T11:11:35","modified_gmt":"2024-12-13T10:11:35","slug":"travel-intelligence-spending-data-new-insights-for-destinations","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/travel-intelligence-spending-data-new-insights-for-destinations\/","title":{"rendered":"Travel Intelligence &#038; Spending Data: New Insights for Destinations"},"content":{"rendered":"<p>Forwardkeys, a leader in travel intelligence, partners with Mastercard to provide a comprehensive view of the full traveler journey from travel intention to spend at destination. Together, they provide deepened understanding of tourist behavior along with detailed insights into economic impact, spending patterns and preferences.<\/p>\n<p>ForwardKeys is a leader in travel intelligence, generating and supplying detailed information on global ticketing data, flight searches, travel itineraries, traveller profiles and in-destination behaviour patterns.<\/p>\n<p>By leveraging its extensive travel industry expertise and exceptional proficiency in data analysis, forecasting and insight generation, in combination with comprehensive, sector-specific data from Mastercard SpendingPulse\u2122 Destinations, ForwardKeys is able to generate powerful new insights for destination marketing organisations and tourism boards.<\/p>\n<p>Mastercard SpendingPulse\u2122 Destinations is a macro-level indicator of tourism spend across all payment types. It provides reporting on total and sector-level tourism sales by aggregating anonymized transaction data from the Mastercard payments network as well as combining survey-based estimates for other payment types, including cash. These aggregates are adjusted to account for macroeconomic factors, accurately representing consumer retail spend.<\/p>\n<p>The partnership with Mastercard allows ForwardKeys to offer a new dimension to its data offering. As a result, destination marketing organisations and travel-dependent businesses using ForwardKeys\u2019 data solutions will be able to access key insights into spending patterns and preferences within the destinations in which they operate, deepen their understanding of tourist behaviour and make strategic, data-driven decisions.<\/p>\n<p><span class=\" fusion-imageframe imageframe-dropshadow imageframe-27 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.4); box-shadow: 3px 3px 7px rgba(0,0,0,0.4);\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive wp-image-19466\" title=\"20230320-FK-Mastercard-partenrship-paying\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1200px\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying-200x57-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying-400x114-1.png 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying-600x171-1.png 600w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying-800x229-1.png 800w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying-1200x343-1.png 1200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/03\/20230320-FK-Mastercard-partenrship-paying.png 1400w\" alt=\"\" width=\"1400\" height=\"400\" \/><\/span><\/p>\n<div class=\"fusion-text fusion-text-72\">\n<p>This new partnership will empower tourism-dependent businesses using ForwardKeys\u2019 solutions in destinations around the globe to better understand not only the travel patterns that bring visitors to their location and the types of travellers they attract, but how these visitors are spending their time and money within the local economy. This presents a range of opportunities, from informing immediate commercial strategy to longer term planning around the management and sustainability of tourist flows.<\/p>\n<p>The Mastercard SpendingPulse\u2122 Destinations platform currently covers United Arab Emirates, Qatar, Saudi Arabia, Austria, Czech Republic, France, Germany, Italy, Spain, Poland, Brazil, Malaysia, Philippines, and Singapore, with many more countries to be launched soon. In the near future, ForwardKeys plans to feed Mastercard aggregated and anonymized travel spend data into its proprietary algorithm \u2014 ForwardKeys Total Air Market \u2014 combining it with existing sources including airline capacity, ticketing data, geo-data and global flight searches to complement its comprehensive and granular analysis of traveller profiles and behavioural trends.<\/p>\n<p>ForwardKeys co-founder and CEO, Olivier Jager, hailed the benefits of the new partnership for his company\u2019s customers, commenting \u201cThe objective of this partnership is to combine ForwardKeys' ability to anticipate travel trends with Mastercard's insights into financial contributions, empowering tourism-dependent businesses to make strategic, data-driven decisions. The end goal is to ensure the destination's strategy remains relevant and sustainable by understanding both traveller behaviour and economic impact.\u201d<\/p>\n<\/div>\n<div class=\"fusion-sep-clear\"><a class=\"fusion-button button-flat button-xlarge button-custom button-19 fusion-button-span-no fusion-button-default-type\" href=\"#contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">CONTACT US<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forwardkeys, a leader in travel intelligence, partners with Mastercard to provide a comprehensive view of the full traveler journey from travel intention to spend at destination. Together, they provide deepened&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,656,623],"tags":[],"class_list":["post-4964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-filtro-insights","category-our-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=4964"}],"version-history":[{"count":3,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4964\/revisions"}],"predecessor-version":[{"id":5336,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/4964\/revisions\/5336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/4965"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=4964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=4964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=4964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}