{"id":5273,"date":"2024-04-11T06:52:54","date_gmt":"2024-04-11T04:52:54","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/meet-the-new-version-of-tam-more-accurate-more-optimised-more-segmented\/"},"modified":"2024-12-04T08:52:29","modified_gmt":"2024-12-04T07:52:29","slug":"tam-2-0-more-accurate-optimised-and-segmented","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/tam-2-0-more-accurate-optimised-and-segmented\/","title":{"rendered":"TAM 2.0: More Accurate, Optimised, and Segmented"},"content":{"rendered":"<p><strong>Forwardkeys Total Air Market<\/strong> is the only comprehensive, directionally segmented view of global air passenger travel on the market. Now, we\u2019ve pushed the boundaries of what it can do even further \u2014 with the release of version 3.<\/p>\n<p>If you\u2019re not already familiar with TAM, it\u2019s the engine that powers our revolutionary suite of data solutions, including ForwardKeys Connect, Nexus, Destination Gateway and Traveller Statistics, along with our range of Data Smarts.<\/p>\n<p><span class=\" fusion-imageframe imageframe-none imageframe-19 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive wp-image-19186\" title=\"20240205-TAM-team\" src=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1200px\" srcset=\"https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team-200x57-1.png 200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team-400x114-1.png 400w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team-600x171-1.png 600w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team-800x229-1.png 800w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team-1200x343-1.png 1200w, https:\/\/forwardkeys.com\/wp-content\/uploads\/2024\/02\/20240205-TAM-team.png 1400w\" alt=\"\" width=\"1400\" height=\"400\" \/><\/span><\/p>\n<div class=\"fusion-text fusion-text-44\" style=\"margin-top: 2%;\">\n<p>Industries that rely on accurate global air travel data face several challenges. Fewer than 25% of airports and airlines share official figures. There\u2019s no single standard data file on global air traffic. Official sources may be outdated by up to one year, may contain only partial data, and may not reflect actual global traffic.<\/p>\n<p>TAM addresses these challenges head on. It provides complete global air traffic monitoring combining both historic and forecast traffic \u2014 including both full-service and low-cost carriers \u2014 recreating missing tickets not shared by airlines.<\/p>\n<p>TAM data is computed daily and updated weekly, and includes:<\/p>\n<ul>\n<li><strong><strong>Traveller residency (nationality)<\/strong><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Itinerary directional classifier<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Journey type<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Length of stay<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Profile information<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Lead time<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">Carrier type<\/span><\/strong><\/li>\n<li><strong><span style=\"text-align: center;\">and more<\/span><\/strong><\/li>\n<\/ul>\n<p>For example, if we focus in on a flight, TAM shows us how many passengers are returning home, transiting, taking a one-day trip, or arriving for a longer stay. And for these visitors, we can see a range of detailed profile information.<\/p>\n<div class=\"fusion-text fusion-text-30\">\n<h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"27\" data-lineheight=\"32.4px\"><strong>What\u2019s new in the latest version of Total Air Market by ForwardKeys?<\/strong><\/h3>\n<\/div>\n<ul>\n<li><strong>More <span class=\"NormalTextRun SCXW41253126 BCX0\">accurate<\/span><\/strong><span class=\"NormalTextRun SCXW41253126 BCX0\"><strong> profiling<\/strong> for precise segmentation based on lead times, length of stay, <\/span><span class=\"NormalTextRun SCXW41253126 BCX0\">nationality<\/span><span class=\"NormalTextRun SCXW41253126 BCX0\"> and other metrics.<\/span><\/li>\n<li><span class=\"NormalTextRun SCXW118990441 BCX0\"><strong>Improved itinerary view<\/strong>, <\/span><span class=\"EOP SCXW118990441 BCX0\" style=\"color: #4c4c4c;\" data-ccp-props=\"{\"><span class=\"NormalTextRun SCXW79316816 BCX0\">m<\/span><span class=\"NormalTextRun SCXW79316816 BCX0\">aintaining<\/span> <span class=\"NormalTextRun SCXW79316816 BCX0\">consistency with the increasing share of one-way ticket bookings. <\/span><\/span><\/li>\n<li><strong><span class=\"NormalTextRun SCXW226309991 BCX0\">Enhanced traffic<\/span><span class=\"NormalTextRun SCXW226309991 BCX0\"> estima<\/span><\/strong><span class=\"NormalTextRun SCXW226309991 BCX0\"><strong>tion<\/strong> using historical insights <\/span><span class=\"NormalTextRun SCXW226309991 BCX0\">from various sources <\/span><span class=\"NormalTextRun SCXW226309991 BCX0\">and advanced ML algorithms for more accuracy.<\/span><\/li>\n<li><span class=\"NormalTextRun SCXW227695999 BCX0\">Absolute Percentage Error of 2.2% \u2014 meaning <strong>97.8% accuracy<\/strong>. This enhancement ensures users can use TAM to inform their strategies with <\/span><span class=\"NormalTextRun SCXW227695999 BCX0\">a high level<\/span><span class=\"NormalTextRun SCXW227695999 BCX0\"> of confidence. <\/span><span class=\"EOP SCXW227695999 BCX0\" style=\"color: #4c4c4c;\" data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><strong>Optimised processing speed<\/strong> for more efficient and flexible workflows\u200b<span class=\"NormalTextRun SCXW26425095 BCX0\" style=\"color: #4c4c4c;\">.<\/span><\/li>\n<li><span class=\"NormalTextRun SCXW19478269 BCX0\"><strong>Automated continuous monitoring<\/strong> of the model's performance and reliability\u00a0<\/span><span class=\"NormalTextRun SCXW19478269 BCX0\">to ensure the model consistently delivers <\/span><span class=\"NormalTextRun SCXW19478269 BCX0\">accurate<\/span><span class=\"NormalTextRun SCXW19478269 BCX0\"> results.<\/span><span class=\"EOP SCXW19478269 BCX0\" style=\"color: #4c4c4c;\" data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Total Air Market analyses more data than any other algorithm in the industry \u2014 6.9 billion passenger profiles, 4,750 airports, 900+ airlines and 40 million flights annually. The training dataset reaches back to 2014, and TAM is updated weekly \u2014 modelling historical data with 97.8% accuracy.<\/p>\n<p><strong>Imagine that data working for you!<\/strong><\/p>\n<\/div>\n<div class=\"fusion-aligncenter\">\n<p><a class=\"fusion-button button-flat button-xlarge button-custom button-12 fusion-button-span-no fusion-button-default-type\" href=\"https:\/\/forwardkeys.com\/total-air-market-algorithm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">FIND OUT HOW<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forwardkeys Total Air Market is the only comprehensive, directionally segmented view of global air passenger travel on the market. Now, we\u2019ve pushed the boundaries of what it can do even&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[622],"tags":[],"class_list":["post-5273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-innovation-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/5273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=5273"}],"version-history":[{"count":2,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/5273\/revisions"}],"predecessor-version":[{"id":5343,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/5273\/revisions\/5343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/5274"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=5273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=5273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=5273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}