{"id":9150,"date":"2024-04-17T09:32:58","date_gmt":"2024-04-17T07:32:58","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/?p=9150"},"modified":"2024-12-13T11:07:54","modified_gmt":"2024-12-13T10:07:54","slug":"chinese-outbound-travel-nears-pre-pandemic-levels","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/chinese-outbound-travel-nears-pre-pandemic-levels\/","title":{"rendered":"Chinese Outbound Travel Nears Pre-Pandemic Levels"},"content":{"rendered":"

Recent research by travel intelligence specialists\u00a0<\/span>ForwardKeys<\/span>\u00a0revealed<\/span>\u00a0that outbound Chinese travel is gradually returning to\u00a0<\/span>pre-pandemic levels. In the first quarter of 2024,\u00a0<\/span>the number of issued flight tickets\u00a0<\/span>have<\/span>\u00a0shown a steady increase, currently reaching just 32%\u00a0<\/span>under<\/span>\u00a0Q1\u00a0<\/span>2019 levels. As of April 3, bookings for\u00a0<\/span>the\u00a0<\/span>upcoming May holiday are only 13% down\u00a0<\/span>when compared to the same period in 2019<\/span>.\u00a0<\/span><\/p>\n

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The recovery of China\u2019s outbound travel market is also highlighted in t<\/span>he latest Chinese consumer sentiment\u00a0<\/span>research<\/span>\u00a0by Dragon Trail International<\/span>, which reveals that<\/span>\u00a0Chinese travel<\/span>l<\/span>ers are<\/span>\u00a0now<\/span>\u00a0ready to see the world with a renewed sense of adventure. From 6-19 March 2024, Dragon Trail surveyed 1,015 mainland travel<\/span>l<\/span>ers about their travel plans, outbound destinations, travel spending, and response to tourism marketing.<\/span><\/span>\u00a0<\/span><\/p>\n

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Intention to travel outbound has grown, with increased attention on long-haul destinations<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

In total, 63% of Dragon Trail\u2019s survey respondents have already travelled outbound in 2024 or are planning to do so. This is significantly higher than last year at the same time, when only 41% had outbound travel intentions. Only 10% of survey respondents said they would definitely not pursue outbound travel opportunities this year \u2013 compared to 31% in April 2023.<\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Chinese travellers are also more likely to be planning intercontinental trips, with 39.7% of respondents saying they plan to or want to visit a region outside Asia in 2024. 26.7% plan to travel to Europe, the leading long-haul region. South Korea was the most popular country for 2024 outbound travel plans, followed by traditional hotspots Thailand and Japan, and newly visa-free Singapore. For long-haul destinations, France tops the list, followed by Iceland. Emerging as an unexpected favourite in Dragon Trail\u2019s August 2023 survey, Iceland remains in the top 10 most coveted outbound destinations, thanks to depictions of its natural phenomena such as aurora borealis and volcanos on Chinese social media and reality TV.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cMultimedia content has made the deepest impression on Chinese travellers, with video and live steaming emerging as the most eye-catching formats. Popular reality shows also succeed in familiarising Chinese audiences\u2019 overseas destinations, as we can see specifically in the case of Iceland featuring in the TV show\u00a0<\/span>Divas Hit the Road<\/span><\/i>,\u201d shares Janice Meng, Dragon Trail\u2019s Market Research Analyst.<\/span>\u00a0<\/span><\/p>\n

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Laid<\/span>\u2013<\/span>back visa requirements draw in Chinese\u00a0<\/span>trave<\/span>l<\/span>lers<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

R<\/span>elaxed visa requirement<\/span>s<\/span>\u00a0play a significant role in attracting Chinese tourists. Examining the destinations that have\u00a0<\/span>simplified<\/span>\u00a0visa requirements for Chinese\u00a0<\/span>travellers<\/span>\u00a0since 2023,\u00a0<\/span>reveals<\/span>\u00a0a 115% increase in travel from China to Kazakhstan, 18% growth\u00a0<\/span>to<\/span>\u00a0Singapore, and\u00a0<\/span>a\u00a0<\/span>near-complete recovery\u00a0<\/span>of\u00a0<\/span>travel to Russia and Malaysia in the first quarter of 2024.<\/span><\/span>\u00a0<\/span><\/p>\n

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\u201cHowever, there\u2019s more to it,\u201d points out Nancy Dai, China Market Analyst at ForwardKeys \u201cKazakhstan\u2019s standout performance is driven by a 23% increase in seat capacity and the provision of affordable travel packages, allowing Chinese travellers to enjoy winter activities in a neighbouring country. This is particularly relevant as winter destinations are becoming increasingly popular.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cThailand\u2019s performance has been below the average for Chinese outbound travel, likely due to the negative impact of a shooting incident in October last year. This suggests that while visa waivers are a major draw for Chinese travellers, other factors like safety concerns and flight connectivity also play a crucial role when they are choosing a holiday destination,\u201d she adds. Thailand ranks 17<\/span>th<\/span>\u00a0out of 20 outbound destinations for safety, according to Dragon Trail\u2019s survey, with<\/span>\u00a038% of Chinese travelers perceiving it as \u201cunsafe\u201d to travel to.<\/span>\u00a0<\/span><\/p>\n

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For Chinese tourists, the world\u00a0<\/span>seems to be<\/span>\u00a0getting safer<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/h3>\n

More than one year after China\u2019s reopening, fears about the safety of the outside world are fading. Respondents\u2019\u00a0<\/span>perception<\/span>\u00a0of safety improved for 10 out of 12 destinations<\/span>\u00a0(including Thailand)<\/span>, and travel<\/span>l<\/span>ers expressed\u00a0<\/span>a strong desire<\/span>\u00a0to\u00a0<\/span>experience<\/span>\u00a0overseas travel now that the\u00a0<\/span><\/span>COVID-19<\/span><\/span>\u00a0pandemic has ended. Hong Kong was voted the safest outbound destination, followed by Singapore, Switzerland, and Australia.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n

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\u201c<\/span>It\u2019s<\/span>\u00a0very promising to see that\u00a0<\/span><\/span>in the eyes of Chinese\u00a0<\/span>travel<\/span>l<\/span>ers<\/span>, the world\u00a0<\/span>seems to be<\/span>\u00a0getting safer. Safety\u00a0<\/span>perceptions<\/span>\u00a0have improved for destinations around the world, and fears surrounding COVID<\/span>-19<\/span>\u00a0have dissipated, allowing Chinese travelers to once again seek out new landscapes<\/span><\/span>,\u00a0<\/span>different cultures<\/span>, and exotic cuisines,\u201d\u00a0<\/span>comment<\/span>s<\/span>\u00a0Sienna Parulis-Cook, Dragon Trail\u2019s Director of Marketing and Communications.<\/span><\/span>\u00a0<\/span><\/p>\n

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In a joint\u00a0<\/span>webinar<\/span>\u00a0on Wednesday, 24 April (9 a.m. UK, 4 p.m. China),\u00a0<\/span>Dragon Trail will\u00a0<\/span>reveal<\/span>\u00a0the full results of their Chinese trave<\/span>l<\/span>ler sentiment survey<\/span>, while<\/span>\u00a0ForwardKeys<\/span>\u00a0will\u00a0<\/span>share<\/span>\u00a0insights into emerging patterns in Chinese outbound travel using flight ticket data<\/span>\u00a0and discussing the outlook for the upcoming May holiday<\/span><\/span>.\u00a0<\/span><\/span>Registration is free, and\u00a0<\/span>webinar<\/span>\u00a0attendees will receive a copy of the complete report following the presentation.<\/span>\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Recent research by travel intelligence specialists\u00a0ForwardKeys\u00a0revealed\u00a0that outbound Chinese travel is gradually returning to\u00a0pre-pandemic levels. In the first quarter of 2024,\u00a0the number of issued flight tickets\u00a0have\u00a0shown a steady increase, currently reaching…<\/p>\n","protected":false},"author":1,"featured_media":9213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,656,623],"tags":[394,35,580,581,167,343,582],"class_list":["post-9150","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-filtro-insights","category-our-insights","tag-african-tourism","tag-forwardkeys","tag-mice-in-africa","tag-rwanda-business-travel","tag-safari-season","tag-travel-intelligence","tag-wttc-global-summit"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=9150"}],"version-history":[{"count":7,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9150\/revisions"}],"predecessor-version":[{"id":9228,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9150\/revisions\/9228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/9213"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=9150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=9150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=9150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}