{"id":9318,"date":"2024-09-27T12:56:52","date_gmt":"2024-09-27T10:56:52","guid":{"rendered":"https:\/\/beta.forwardkeys.com\/?p=9318"},"modified":"2025-10-02T12:26:22","modified_gmt":"2025-10-02T10:26:22","slug":"forwardkeys-to-launch-first-36-month-route-level-forecast","status":"publish","type":"post","link":"https:\/\/forwardkeys.com\/es\/forwardkeys-to-launch-first-36-month-route-level-forecast\/","title":{"rendered":"ForwardKeys to launch first 36-month route-level forecast"},"content":{"rendered":"

A new 3-year granular air travel forecast allows brands and retailers to optimise strategy, enhance marketing, and plan growth with precision<\/h3>\n
\n

Travel intelligence specialist ForwardKeys will launch an industry-first 36-month forecasting solution in October, specifically tailored to brands and retailers located in airports.<\/p>\n

Powered by self-learning and machine learning AI models, the solution continuously improves, offering duty-free retailers and other airport businesses an evolving tool to make smarter, more accurate strategic decisions.<\/p>\n

With unmatched global coverage spanning 4,750 airports and 900 airlines, differentiating domestic and international traffic, ForwardKeys empowers planning with precision \u2014 from inventory to marketing, pricing and staffing.<\/p>\n

The new 36-month forecast complements ForwardKeys\u2019 more granular 12-month forecast \u2014 which remains a valuable tool for optimising day-to-day operations and reacting quickly to short-term shifts in traveller behaviour in a dynamic market.<\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\"\"<\/p>\n

Long-term strategic planning with confidence<\/h3>\n

Extending predictive capabilities to three years gives brands and retailers the ability to plan long-term marketing campaigns and operational strategies with confidence.<\/p>\n

Unlike traditional forecasts, which extrapolate from historical data, ForwardKeys combines up-to-the-minute booking data with its proprietary air capacity projections to deliver a more dynamic and responsive outlook.<\/p>\n

 <\/p>\n

Segmentation of passengers by route, origin and season<\/h3>\n

This ensures forecasts reflect the latest market changes, giving businesses a competitive edge. Route-based insights allow sales, marketing and operations to respond to changes in travel seasonality and passenger origin.<\/p>\n

 <\/p>\n

\"Our clients can now enhance efficiency, reduce costs, and improve decision-making up to 3 years into the future, which was not possible before. These forecasts enable brands and retailers to adapt strategy to the specific preferences and habits of different customer groups. Updates on market changes ensure decisions are always based on the freshest data available.\"<\/em><\/p>\n

\"\"<\/span><\/div>\n
Marina Giuliano<\/strong><\/span><\/div>\n
VP, Travel Retail at ForwardKeys<\/div>\n
\n

\"\"<\/h3>\n

Why accurate forecasting is crucial for the industry<\/h3>\n<\/div>\n
\n

The travel retail industry faces rapid changes due to external factors like fluctuating market conditions and passenger flow disruptions. ForwardKeys\u2019 advanced forecasting solutions empower businesses to respond dynamically \u2014 optimising growth opportunities while managing resources efficiently.<\/p>\n

 <\/p>\n

\"The demand for granular, future-looking forecasts has never been higher. As international traffic has moved from post-COVID recovery to growth, markets, routes, and travellers have changed dramatically. Having precise data to guide operations, from production planning to the presence of the right inventory at the right airports over the next 36 months, will be pivotal for brands and retailers navigating these market changes and optimising business development and marketing strategies.\"<\/em><\/p>\n

\"\"<\/p>\n<\/div>\n

\n
Jerome Goldberg<\/strong><\/span><\/div>\n
Travel Retail Consultant at ForwardKeys<\/div>\n
\n
\n
\"\"<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n

This new 36-month forecasting tool launches in mid- October. To learn more<\/h3>\n

Contact us<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A new 3-year granular air travel forecast allows brands and retailers to optimise strategy, enhance marketing, and plan growth with precision Travel intelligence specialist ForwardKeys will launch an industry-first 36-month…<\/p>\n","protected":false},"author":1,"featured_media":9345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[622],"tags":[],"class_list":["post-9318","post","type-post","status-publish","format-standard","has-post-thumbnail","category-innovation-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/comments?post=9318"}],"version-history":[{"count":24,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9318\/revisions"}],"predecessor-version":[{"id":14610,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/posts\/9318\/revisions\/14610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media\/9345"}],"wp:attachment":[{"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/media?parent=9318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/categories?post=9318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forwardkeys.com\/es\/wp-json\/wp\/v2\/tags?post=9318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}