ForwardKeys Events impact & Alerts package help brands to plan major international shopping periods in 2020 and adapt to fast-changing demands.
The challenge of understanding the travel behaviour of key audiences
Seasonality and changing travel behaviour for international shoppers highly affects the retail industry: the ability to plan and react is crucial for brands to capture this valuable audience. Holiday periods, geo-political unrest, terrorism, VISA policies: all shape travel trends by encouraging or discouraging travellers from going to certain destinations. As a consequence, these events shape the sales performance of international shoppers.
The solution for brands
ForwardKeys is the first travel analytics firm offering a monitor that helps brands build context into their planning by understanding how these real-world events shape the travel behaviour of key target audiences. An annual subscription allows companies targeting international shoppers to be the first to know how travel trends are affected by particular events that might impact on their sales.
How Events impact & Alerts works
Events impact & Alerts is an annual package including two types of monitors:
How Events impact & Alerts helps you prepare key events and be resilient during calamities
Why brands choose to work with ForwardKeys
The reports demonstrate unparalleled intelligence on the travel marketplace and its audience worldwide, mapping the travel journeys of global nationalities.
ForwardKeys data insights deliver better understanding of the interplay of travel and global consumers, helping brands to plan marketing effectively, by precise targeting during key travel periods.
The aggregation of the largest number of industry sources, especially on the Chinese, which is unmatched by other players in the market; delivers a complete and consistent view of travellers.
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