ASVA – Association of Scottish Visitor Attractions

New markets, new opportunities: the return of international travellers

For any modern visitor attraction, it’s crucial to understand your visitor mix to optimise your planning and to maximise revenue. While visitor trends used to be stable, which made forecasting almost an easy job, Covid wiped them out. This market ambiguity makes it difficult to make informed decisions on what travel audiences to focus on, what services to offer, where to run your marketing campaigns, when activations and discounts are needed and how many staff members (with the right language skills) are needed.
As the industry reference for global travel trends and insights, ForwardKeys has supported many businesses in the travel industry by providing future travel information over the last 12 years. As the demand for good data grows, a process that has been accelerated by the covid-19 pandemic, the ability for travel-related businesses to make informed decisions based on live, reliable data becomes increasingly important.  Knowing one’s audience is fundamental to the success of any visitor attraction, but lacking consistent trends to draw on, many attractions have been unable to target potential visitors accurately.
Join us at this webinar on Tuesday 19th July at 10.30am  to get a better understanding of the travel trends (& forecast) at a global and regional level, with a zoom-in on the UK and Scotland.  Delivered by Gordon Clark from ForwardKeys, this webinar will help you understand how these insights can help you reach these travellers via a more targeted and profitable marketing solution.

Join us! Let’s talk data!

Speaker: Gordon Clark – Vice President – Business Development, Brands, Retailer & Media
Date: 19th July of 2022 – 10.30AM UK Time
Location: Online


Jul 19 2022


10:30 am - 11:30 am

More Info

Read More


Century City Conference Center
Cape Town, South Africa
QR Code
Go to Top