Destinations Exchange Europe is ETOA and CityDNA’s new event focussing on the commercial, operational and people-driven development of the tourism industry.

Following consultation with members and stakeholders, Destinations Exchange Europe is an evolution of City Fair, adapted and improved to better suit the needs of Europe’s tourism industry.A two-day programme of pre-scheduled B2B business meetings is paired with a series of knowledge sessions dedicated to product development and optimisation, overcoming operational hurdles and effective public/private destination management, with a focus on peer-to-peer exchanges. Closing the period of uncertainty, Destinations Exchange Europe will nurture the network of tourism professionals – getting them back up to speed on the issues, challenges and opportunities faced by Europe as a destination.