Once Upon a Time – A Fairytale Led by Big Data.

Storytelling has really grown up post-pandemic. Jack wouldn’t have needed to climb up the beanstalk if he had adequate travel intelligence in time. Join ForwardKeys for an engaging discussion on how effective storytelling and transformative marketing techniques use Big Data to glue all the dots together.

Moderatos
– Juan A. Gómez, Head of Market Intelligence, ForwardKeys

Speakers
– Iskandar Mirza Mohd Yusof, Senior Director, International Promotion Division (Americas/Europe/Oceania), Tourism Malaysia
– Mariana Aldrigui, Head of Research, Embratur – Brazilian Tourism Board
– Faisal Khan, Director, Tourism Sector Management, Department of Culture and Tourism – Abu Dhabi

Session details
Date: Monday, 06 November, 2023 – 13.20h to 14.00h
Location: Innovation Stage, ExCel London