Alternative travel data to empower financials
ForwardKeys’ mission is to empower the strategic decision-making of travel-dependent companies based on science and truth. Through our forward booking data, clients gain unparalleled insight into the performance of their business or investment.
Although ForwardKeys’ extensive client base mainly consists of destination marketing organisations and travel retail companies, financials also use our alternative travel data to define alphas for businesses connected with the travel industry.
ForwardKeys has several datasets, reflecting historical and forward bookings, global seat capacity, flight fares, and more. What really sets our data apart, however, is its unique combination of high granularity and extensive market coverage.
ForwardKeys owns several datasets. Actual Air Tickets combines information from major online travel agencies with data on tickets booked directly at the airlines, while Seat Capacity shows the offer of seats from 99% of direct commercial flights worldwide.
Total Air Market, the most comprehensive air travel dataset in the industry, estimates the total number of tickets booked, changed and cancelled daily for all global commercial airlines and combines this information with details on the profile of travellers and their trip characteristics. This is then complemented with, and referenced against, data from additional external sources.
Impact of events on the financial health of the travel industry
What impact do unexpected events or geopolitical tensions have on travel? Understanding the financial health of businesses in travel and tourism can be challenging. For example, in light of the coronavirus pandemic, how badly has the market really been affected, and when can we see the first signs of recovery? Our alternative travel data provides clear insights into the recovery of the market.
Products
Forwardkeys Nexus
An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.
Licensed Datasets
A solution designed to provide direct access to our datalake via our AWS cloud.
ForwardKeys Connect
A Data-as-a-service platform providing flexible access to our Smart Data while unleashing your true analytics capabilities.
Why financials choose ForwardKeys
Speed
ForwardKeys’ near-real-time data shows the impact of events on travel trends immediately, setting it apart from the competition.
Future
ForwardKeys’ alternative travel data clearly indicates the financial performance of businesses operating in the tourism ecosystem.
Control
ForwardKeys provides several datasets that demonstrate offer and demand in the aviation industry, allowing financials to use the dataset that best fits their models.