Alternative data on the travel and tourism industry

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry.
Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies. 

The challenges

Data-driven investing based on air bookings

As financial institutions shift from fundamental investment analysis to quantamental management, they are looking for alternative data sources to gain an investing edge. How do quantitative-investment and fund managers gain this edge when looking into travel-related businesses?

The solutions

Impact of events on the financial health of the travel industry

What impact do unexpected events or geopolitical tensions have on travel? Understanding the financial health of businesses in travel and tourism can be challenging. For example, in light of the coronavirus pandemic, how badly has the market really been affected, and when can we see the first signs of recovery? Travel trends and booking behaviour provide clear insights into the recovery of the market.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Delivery method

Flat-file delivery

ForwardKeys data can be delivered to the locations of your interest regularly in the form of flat files.

The ForwardKeys platform

The ForwardKeys platform allows all datasets, including Total Air Market, Events, Seat Capacity, Flight Search and Forecast, to be accessed at all times.

Why financials choose ForwardKeys


ForwardKeys’ near-real-time data shows the impact of events on travel trends immediately, setting it apart from the competition.


ForwardKeys data clearly indicates the financial performance of businesses operating in the tourism ecosystem.


ForwardKeys provides several datasets that demonstrate offer and demand in the aviation industry, allowing financials to use the dataset that best fits their models.

Download our brochure

Download our brochure for more information on the specifications of our products and data packages.

Request a demo