Founded in 2010, ForwardKeys provides an invaluable service to tourism organisations, hotels and retailers keen on understanding who is travelling where, when and for how long. The company is able to share such insight thanks to its comprehensive access to global ticketing data from online bookings, travel agencies and airlines.
Part of what sets ForwardKeys apart is its extensive and varied portfolio of products and datasets, which allows clients to retrieve the data they need in a way that suits them. Aside from ticketing data, ForwardKeys datasets reflect airline capacity, air fares and even the overall market based on a proprietary algorithm. These datasets are accessed via one or more products, each being geared towards a different level of data literacy and covering a separate segment of the market.
ForwardKeys’ strategic information and exclusive insights therefore benefit any organisations whose business depends on travel – including airports, duty-free operators, tax refund services, car hire companies and more.