On a mission to predict travellers’ impact
ForwardKeys was founded in 2010 on the premise that business dependent on international travellers – such as tourism organisations, hotels and retailers – would make better strategic decisions if they knew who was travelling where, when and for how long. The self-funded company therefore developed the most comprehensive database of air travel bookings in the industry, offering detailed information on traveller profiles.
Yet ForwardKeys is more than just a consultancy to the aviation industry. In recent years, it has evolved to become a travel intelligence specialist, able to provide insight into not only the flow of international travellers but also their behaviour and preferences at their destination.
Serving numerous sectors including destination marketing, hospitality and retail, ForwardKeys is growing fast to meet the many and varied needs of its 120-plus clients. The team now comprises more than 90 members, and although we all work remotely, we make sure to meet up at the office in Valencia as often as we can. While we are based in Spain, we are represented all over the world – in the Caribbean, Singapore, the UK, Australia, China, France and many more locations.