As the saying goes, teamwork makes the dream work. In line with this mantra, travel data firm, ForwardKeys has signed a new partnership with Kiwi.com, the world’s first virtual global supercarrier, that processes around 100 million flight searches per day.

The Covid-19 pandemic has affected the entire travel industry and made it clear that businesses need accurate data to understand the rapidly changing and volatile travel market. Hence, the strength of this newly formed partnership fuses the might of ForwardKeys’ comprehensive air ticketing data and knowledge of the Destination Marketing Organisation (DMO) sector with Kiwi.com’s flight searches.

Our flight search data represents a daily refresh of a majority of search volumes made globally. What this means for DMOs is an eagle view of the current travel intent by region or country to their destination. This information is priceless

Wouter Veenstra
Data Product Manager
Kiwi.com

“With our new long-term cooperation in place, Kiwi’s global search dataset will fuel our new Destination Gateway product into a new dimension, allowing tourism organisations to finally quantify demand and intent,” says Laurens Van Den Oever, Chief Commercial Officer at ForwardKeys.

“They can now measure their performance, flight connectivity, plan their marketing campaigns based on travel preferences and intent of different source markets, and understand the travel recovery to their destination,” adds Van Den Oever.

Founded in 2010, ForwardKeys has pioneered the way forward for tourism organisations, and travel retailers keen to understand who is travelling where, when, and for how long, and have built specific data analytics tools to keep your finger on the pulse of the market.

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With hundreds of clients around the world from travel retailers to destinations, this partnership with Kiwi.com will greatly advance the way tourism organizations plan their destination strategies and marketing campaigns during a pandemic and afterward too

Laurens Van Den Oever
Chief Commercial Officer
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Learn more about this new partnership and the evolution of destination marketing in the Digital Age at the June 22 webinar: https://forwardkeys.com/forwardkeys-friends-webinar-kiwi/

More information will be revealed shortly regarding the ongoing growth and development of the joint datasets. Stay informed and subscribe to the monthly newsletter.