About the Webinar
ForwardKeys and Tourismo de Portugal present – “Navigating uncharted waters with data.”
2020 will forever be etched in the memory of many as B.C and A.C – before and after Coronavirus. The health pandemic has bought pain into many homes and fear of travel for many more. However, the travel sector needs to unite and pull through this crisis as it has many other past obstacles through innovation, facts, and greater industry collaboration.
Born out of this moment of halting airplanes, travel restrictions, and many conversations within the industry, we proudly launch ForwardKeys & Friends. A webinar series where we place the spotlight on one of our industry friends to discuss the future of the hospitality, tourism, and aviation with an emphasis on how to use data more effectively.
In our second webinar, we welcome Sergio Guerreiro, Senior Director from Tourismo de Portugal to showcase how travel data has helped their tourism organisation circumnavigate through muddy waters and back to stability, despite the many challenges on the horizon. Tourismo de Portugal has one of the most developed business intelligence in the world. By creating their very own tourism platform analysing statistics from 22 markets important to Portugal, they are pioneering in the space of big data and technology.
Turismo de Portugal
What we will discuss
The power of Business Intelligence
The COVID-19 crisis has stressed the use of travel data is needed as part of your day-to-day B.I – but what is its true value during a crisis?
What real problems have Turismo de Portugal solved by using data?
Is data a fad or here to stay?
Join your friends!
Get answers to your questions
Ask our panel questions during the Q&A at the end of the webinar
Be inspired to use Data
Find out real use cases for Data in travel & tourism
Be the Expert!
Share your unique experiences with using data for business intelligence and strategy