ForwardKeys presents – “How DMOs, Tourism Boards & Governments can use Big Data in their decision making.”
2020 will forever be etched in the memory of many as B.C and A.C – before and after Coronavirus. The health pandemic has bought pain into many homes and fear of travel for many more. However, the travel sector needs to unite and pull through this crisis as it has many other past obstacles through innovation, facts, and greater industry collaboration.
Born out of this moment of halting airplanes, travel restrictions, and many conversations within the industry, we proudly launch ForwardKeys & Friends. A webinar series where we place the spotlight on one of our industry friends to discuss the future of the hospitality, tourism, and aviation with an emphasis on how to use data more effectively.
In our very first webinar, we welcome Xavier Font from the University of Surrey and Inma Gallego from the University of Malaga, who have taken a look at how Big Data can help Tourism Boards and Governments with tourism policy in their recent research paper.