About the webinar

ForwardKeys and PSI – “Navigating the New Normal with Data”

2020 will forever be etched in the memory of many as B.C and A.C – before and after Coronavirus. The health pandemic has bought pain into many homes and fear of travel for many more. However, the travel sector needs to unite and pull through this crisis as it has many other past obstacles through innovation, facts, and greater industry collaboration.

Born out of this moment of halting airplanes, travel restrictions, and many conversations within the industry, we proudly launch ForwardKeys & Friends. A webinar series where we place the spotlight on one of our industry friends to discuss the future of the hospitality, tourism, and aviation with an emphasis on how to use data more effectively.

In our third webinar, we welcome Edward Heaney, the Business Director of PSI Advertising. The team at PSI provides powerful marketing solutions to engage audiences travelling internationally with expertise in location-based touchpoint activations. Discover how their agency is using data and innovation to navigate through the New Normal whilst helping clients surf the wave of change, Coronavirus, with geo-location and mobile technology at airports to local municipalities in the UK.



Edward Heaney
Business Director

Olivier Ponti
Vice-President Insights

What we will discuss

The power of Data

The COVID-19 crisis has stressed the importance of data, technology, and innovation to stay relevant – but what is its true value during a crisis which turns everything upside down?

Client Solutions

How has data been useful for brands and clients in the media agency landscape?

The Outlook

What’s next in this New Normal?

Join your friends!

Get answers to your questions

Ask our panel questions during the Q&A at the end of the webinar

Be inspired to use Data

Find out real use cases for Data in travel & tourism

Be the Expert!

Share your unique experiences with using data for business intelligence and strategy

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